Erst 100 Versuche, dann die besten 10 Prozent finden

0:00But if you want to learn a new skill, the fastest way that I do it that's outside of courses or anything is tremendous volume of activity. So whether that's like I want to take a lot of sales calls, I want to do a lot of outreach, I want to make a lot of content, I want to do a lot of customer success calls, whatever it is, you do a hundred of those and then you see what are the top 10% of these? Okay. What did these top 10% have different than the other 90? And then I say, "Okay, well these ones had these three things that were different. Let's try and do those three things on the next hundred." And then because of the variety of life, there's going to be some new variables that exist that you look at the top 10% of the next hundred and you're like, "Okay, we did those three, but there's also two more things that happened in this 10 versus the other 90. Now let's do all five of those things." And over time this is how you develop a checklist for making banger content and banger videos.

0:50And I'm sure like there's this clip David Perell talks about Chris Rock's creative process. And he says, "How is it that you see Chris Rock at Madison Square Gardens and it's just like 60 minutes of just fire. You're like, how is this guy so funny?" And it's because what you don't see is the many small clubs and the first club that he goes to and does a whole hour-long set and has like three moments that people laugh a lot about. And he's got like five minutes that are good. And the other 55 minutes basically suck. And so the next time he goes to a club, he takes those five minutes, puts them at the front and then he tries all new material for the next 55 minutes. And he gets another five minutes. And he continues to repeat this process and put the new stuff at the front until eventually a 60 minutes of uninterrupted laughing and then people are like, "Oh my god, he's so talented.

1:37I can't believe that he can just stand up there and talk into a microphone and make everyone laugh. Cross age boundaries, cross cultural boundaries, um cross you know, all of the boundaries that you might imagine. How can he be so funny to everyone?" That's how. How can that guy be so good at writing? Well, he looked at the stuff that he wrote, he found the best stuff, made it into the few things that he always does and then kept writing. And that fundamentally is the process of learning anything. And it's usually not one thing, it's many small things that when added together in aggregate create the outsize returns.

2:05Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as head count increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brick and mortar, all of this, and it works.

2:35And it's my gift to you, it's absolutely free. And so the link's in the description, but you just go acquisition.com/roadmap, just enter your info, and it'll spit it right back to you all free.