Amazon-Marke für Papierwaren: Von 12,5 auf 50 Millionen

0:00Unternehmer/Gast We sell on Amazon e-commerce. We talked last night primarily stationary products. So calendars, planners, educational posters. We did 12.5 million last year. Like to be at 50 million and even get to 100 million. That's kind of the trajectory. I look at the you know what you your preamble earlier, right? So you know, go to the increase your number of customers, do more of what's been working for you. And I have a podcast in the e-commerce space. Ideally want to be like you when I grow up but in the e-commerce space.

0:30>> be like you. So all good. But with that being said, I our number one priority for growth has always been find more products opportunities on Amazon, launch those products, right? That's been our biggest growth lever all >> How many SKUs do you have? 1,600. So we've got a lot. So all stationary. My wife designs it all, right? >> All stationary. All stationary. >> I've bought something from you. Probably. [laughter]

0:55>> Probably own that whole category. Okay. Yeah, give it a go. So we've looked at you know, an Amazon's a cruel mistress in terms of decreasing profit margins, right? They're increasing fees and I see like the net over the next decade, you look at Amazon and you're going to be happy with single digit profit margins. It just becomes so competitive. So with that being said, we've got on to TikTok Shop, right? We've had some success there. Took 10% of our sales this year already. We've then taken the viral video the videos that go viral on TikTok, we run meta ads on them and we finally cracked Shopify for the first time.

1:28>> All right. We've got a 5 ROAS on that, right? So we're doing that. I also look at wholesale. We briefly mentioned distribution in our conversation yesterday. So as I look at like our number one priority for growth has always been do more of what's worked which has been launch products to serve whatever crap people are looking for on Amazon. But I also have these things that are boiling up that I'm like, man, I think this can really help things.

1:52TikTok actually is supporting all of our Amazon. Increasing organic ranking just cuz people will search find buy it, right? So how do I communicate that to the team cuz it's like we still got to keep doing it. >> Yeah, so that's the silent six. That's the silent six, right? So like we're going to continue to make the sausage. We're going to continue to do the the the proven winning strategy and that's kind of that's the core, that's the base. We're not going to threaten the base to try and pursue the new thing. But if you do see one of those writing on the walls type situations where you're like I my margins are going to compress, etc. etc.

2:20Alex Then it makes sense to make your one big bet of the year. Let's say it's TikTok. And I mean to be fair, it's not that much more work to just take the same ads and then run them on Shopify. Um and then that becomes the objective of the year which I would probably just put into owned, you know, owned customer list is probably how I would just categorize that for the team. Um I feel like that's it. So what what um what was the actual question? Yeah, I mean that so you talked about that that being like hey, this is the one thing we're doing, right? Because we've got 25 team members already.

2:55They're all serving that one thing which is finding launching new products. >> It can be you and a small team. >> other team. >> Yeah. My follow-up question to this has been cuz I um was talking earlier about go hire a director of marketing that can go run this whole TikTok side, all of the Shopify stuff that we want to do. I've been doing a lot of it myself and I'm almost my reluctance to go hire somebody is like, well, then what else do I do in the business? You know what I mean? So

3:24>> I I'll I'll make you a promise that I don't make promises often. I promise that if you replace what you were doing, you will find something else to do. >> [laughter] >> Well, I know that. Well, then then I will double down on that because you know, I've got this other e-commerce thing. Like ideally a decade from now, I'm I've got a win and I can go do this exact same thing you're doing but in the e-commerce space, right? >> Yeah. To me, I'm always like, oh, go go do more speaking on stages. Go start building my own personal brands. Kind of what I like gravitate towards doing. I I wouldn't that wouldn't be my priority.

3:56Cuz it cuz like say differently, take it to take it to the the natural logical extreme. So you do lots of stage stuff and then the main business suffers and then you don't get the W. Then you're just a you know, airbag, right? If you on the flip side, you don't do any speaking and you get the win, all those doors open tenfold. And so like what matters more? The win. So get the win.

4:21Easy enough. I do think that with your audience that you have, you'd be able to very easily headhunt a really savage director of marketing who's already done e-commerce for TikTok Shop or or Shopify and I'd probably do it on your podcast. I'd be like, hey, I'm looking for a savage. Like read Ernest Shackleton's ad about like looking for men, low chance of survival. >> [laughter] >> Uh just like this is a dangerous place to work and I think you will attract the right people. Awesome. Yeah, and don't be afraid to pay them a lot. Okay. Thank you. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the 100 million dollar scaling road map which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.