Beauty Marke: Fokus finden zwischen drei Geschäftsfeldern

0:00Unternehmer/Gast I sell beauty products to stylists, barbers, etc. We do about 400k in revenue right now. Ideally, I'd want to be at 10 million also like he said, but realistically maybe like 1 million within the next year. >> Probably a good first step. >> Yeah. So, what's stopping me is I want to say it's got something to do with shiny object syndrome, but not per se cuz like I'm familiar with her. Yeah. Essentially, the business splits up into like four three pillars, right? Distribution of products, Okay.

0:25education, which is where we do workshops with stylists, barbers, etc. And then we want to get into services, which is like having our own locations for, you know, hairdressers and things like that like renting chairs and all of that stuff, right? Why? Well, it could lead into Is anybody here in salons? Anybody else? It would have been fun cuz somebody would have raised their hand who has it and I'd have been like, "What do you want?" They're like, "I want to go not in salons." So, it would have been fun. Uh but So, the strategy I want to implement is using the service locations as a way to funnel into the the products in a sense, right? So, like if say we have a a stylist that works under our branch, the customers come in, they use our own products, and then they can purchase it, you know, on the DTC channel. You'd be better served just doing it as a media play.

1:08So, you wouldn't have to open up these brick-and-mortar locations. Like it's like I want to open up these, you know, $500,000 locations so that I can sell these $50 products. It's like, man, you know what would be cool is if we could just like plug into the existing 150,000 salons that exist and then just attract their hair stylists to sell our stuff. Right. I I feel like I've talked to you so many hair people in the last like 3 months.

1:33Alex Um and some of them are murdering it. But the the model that seems to work extremely well is just the education of the new way, whatever way that you have, and then paired with the products that you have. That doesn't require a brick-and-mortar. If you want to have one that's for media so that you can capture stuff, you can have these kind of in-person experiences, things like that, I think that makes sense. But having a strategy of like, "Oh, I want to have a thousand of them." But I would recommend not making that into a business though. Okay. It's literally rent that's not retail. It's not some anchor location. It's off the beaten path and it's about the cameras and you getting people there, not about like, "Oh, we're also going to run a full salon." No, like don't worry about it.

2:10Like the main Keep the main thing the main thing. Right. Does that make sense? Yeah, makes sense. Yeah. You can also just sell into other people's distribution. That's what everyone else who sells products does. Cool. Cool. Does that make sense? Yeah. >> Don't start another business. So, I mean yeah, I guess it it would be technically a different business even though in my, you know, You mean the media thing? No, no, not the media thing, the the salon thing like the actual services. Yeah, don't do that. Don't do that yourself. I mean, it wouldn't be 500k. Like somebody's offering us to buy to sell these.

2:37Alex >> Stop. No. No. Do not sell services. >> Okay. Teach them what you can sell to sell your product, which they will then sell. Got it. >> [snorts] >> Okay, cool. >> also sell newspapers, but it doesn't mean you should, right? Right? But they're going to come in and they're like, "Whatever if they What if they want to know the news?" You know, like like just do the like basically, you want every detail to be perfect and then the balance of that is that you just need to make sure that there's very few details that you need to actually execute on.

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