Volume is the answer.

0:00If you've been stuck at the same level for a long period of time, listen to what I'm saying right now. So, I had a friend of mine started a cookie business. This is what he did. He went around the country to the top cookie bakers. He asked them if he could just hang out with them and learn how they bake their cookies. And so, he learned what they did to bake cookies. And then when he came back home, he baked a new dozen cookies [music] every single day for a year. And he numbered all the batches and he had 365 batches of cookies and every time he did it, he gave it to tasters and then people would say, "You know what? I like this. I don't like this." Whatever. And so, by the end of that time period when he opened his restaurant, guess what also happened? The many people who had tasted his cookies, he got their numbers. He was giving free cookies away so that he could figure He also could generated leads from his area. And then he opened and had a a smashing success of a business selling premium cookies in a local market, which is a tough business to be in. But he crushed it. And he [music] did it because he spent 365 days doing the work to figure out the hundred tiny details that make a perfect cookie.