Nagelstudio, 1,5 Mio. Umsatz: Weg vom Schlüsselperson-Risiko

0:00Unternehmer/Gast I own a premium nail salon in San Antonio Texas. >> Awesome. We do 1.5 million revenue from one location. I would love it to be at 4.5 at some point. But I think this is not the goal. What's stopping me is actually me. I'm the person who's trying to be all over the place. What I was trying to do I was trying to well not was trying I am trying to build an empire pretty much an ecosystem. I'm an influencer on social media and I do really well. I'm trying to educate nail technicians build an ecosystem, right? Educate them how to do what we do then help them to build the brand on social media use our products our gel line and then eventually when they get to the point when they are ready to open their own nail salon come to us and we will help them to open a profitable nail salon. So my question is how can I structure and manage these multiple layers without losing momentum or focus?

0:57>> Where are your mind? Yeah and without burning out. That's it. >> Yeah. Yeah, you're doing too much. Because one someone told me that I cannot do that and I have to pick one lane. So I think everyone would be well served differentiating a vision from your plan. So if I were to say hey I need you to defend this little area around you you could probably do it pretty okay, right? Now if I said you have to make sure that no one can come in this room but you got to go guard that door and that door probably be harder cuz you got to run further and further. If I said you have to make sure that no one comes in the parking lot and the entire premise of this building it'd be a little bit harder. If I said this entire block it probably be close to the edge of where you'd be able to do it. Right now you're trying to protect an entire block but it's just you.

1:45And so you have your social media side that you're doing. You have education and stuff which is the actual delivery of whatever you're selling as your marketing machine here. And then you have a brick and mortar store that has clients and you know new employees and all this stuff, right? I don't think the vision for what you have is wrong. I do think that it would it would make more sense for you to just franchise the model out and then use your media as the lead gen to have people just directly buy franchises of nail salons from you as long as you nail the model.

2:14Nail it, huh? >> [laughter] >> Yeah, I think I think I nailed the model. What are your margins? So we are at 25% of profit. >> haven't nailed the model. So we it's pretty hard to increase the margins to make more profit. >> I went to go buy a nail salon. I've done a shitload of diligence on these. Like I I don't care what the business is. You can for sure make it better. Number one. Number two, the reason that I'm more hesitant around the model is that you're an influencer. And so do a lot of people come from your social media into the salon?

2:47No so well well yeah yeah we I never I never spent a dime on ads in 5 years. >> I prove something to you then? So a normal brick and mortar business that runs paid ads will typically expect somewhere between 10 and 30% of their total revenue going towards new client acquisition. If your model were great then sorry if your model if you didn't have your social media and the model had to exist on its own which is what you're going to try and sell to people, remember? Right. Then your margin would be zero.

3:23Well we are teaching nail technicians how to build their own brand as well because we offer a lot They have a salon, right? That's the 1.5 1.5 yeah. >> yeah yeah. Yeah but clients they come not because they saw us only on social media of course because of word of mouth. We offer an exclusive service something that no one else offered. >> But the salon just so I'm clear is the salon a nail salon training school or is the salon like you do people's nails? We do people's nails.

3:49Alex >> Okay yeah I'm still I'm still I stand by my first thing. Okay. Okay. So we have to improve the model a lot actually. So we would like you need to get the model to call it 30 or higher and it not be dependent on your your social media to get customers in. And so I would know that you had a good model if you said we can't accept new new new nail customers because all of my techs are fully staffed and I have no more chairs and so I'm thinking about do I expand this location or do I do some virtual thing? That would be the questions you'd be asking me if the model was nailed. Well at the moment we are fully booked. My issue is

4:29Alex >> you're a big social media influencer so it's it's different. No I'm being real like >> But I was not social media influencer all the time, you know. >> So were you completely booked out before you were a social media influencer? Okay. I still don't like the margins. So I would say about 50% goes towards the labor to cover nail technicians paychecks to cover manager to cover the residual cover the receptionist and I perfected over the time because it used to be 70%.

4:5470% of the revenue went towards the went towards the labor only so we were not profitable. Then I perfected a little bit increased the prices twice and it got better. So and so far it works for nail technicians because they make really really good money. Yeah and that's the only way nail salons work by the way. Um Man I know so much about nail salons. Um I I don't I want to pop the hood and like get really deep but it'll be not useful to anybody else here.

5:24Um Long term I think the play is this needs to get more nailed. I just want to keep saying nailed. Um needs to get more nailed and then we need it basically we need to pull you completely out of it so that it truly runs on its own actually and then you'll put more and more time on the social media side so you can create a national sales motion to sell people this model and then you'll have a banger of a business. Okay so

5:51>> Like you're you're like you're you're you're close. You have like a couple pieces that are missing but you have a very valuable infrastructure. You have the right pieces. You have ultimately the product. Franchise sales model, yeah. You have a good product and you already have a demand generation machine so you have the pieces. We just need to like tweak some of these things so that when they connect money pours out in big chunks on the other side. Okay. Perfect. Thank you.

6:15>> you're you're super close though. So but do you think it's even possible to manage like multiple like being a coach being a salon owner and >> Well I want you to just erase the word coach from your vocabulary. Yeah. So fundamentally you're going to be an educator online and then when people say they want to work with you you're going to say I have this $250,000 franchise you're welcome to buy it and then I will help you because I will get a percentage of sales forever. And then you'll be super incentivized and it'll be really high quality people and you'll make plenty of money. And if you do that well which does take some ops then you will have you will be able to scale using other people's capital. I mean fundamentally franchising is just a it's it's just a capital play so that you can open up a hundred locations or a thousand locations over the next 10 years and build something that's really big and really special. So I think you have a lot of the pieces. I was thinking about franchising but I don't know if it will work because we offer extremely detailed work and it's really hard to control the quality so I feel like someone someone who runs that franchise has to have exactly the same knowledge in this particular technique as I have but Training. Train them.

7:22And that sounds like a hard thing. It is. It is. But do you get what I'm saying where I started with? Like that's your hard problem. Okay. And then you'll get paid a hundred million dollars for solving it. Okay. It's solvable. The good news is that you're AI proof. So like there's always pros and cons with all this stuff. Like in your business I mean now if there's also like robots that'll come in and start doing nails and you train them once and then you're good to go. Like the thing is we like this is happening now just for everybody. The next 5 years is going to be [ __ ] nuts and all of business is going to change. It's going from you know I mean imagine the internet coming again, right? Like that's kind of what's happening and as soon as AI reaches bought like humanoid robots um like you you will literally train one of these staff techs one time and then they will do it perfect every time.

8:13And then your optimist you can finance for $200 a month. And it works 24/7. So like there are changes that are going to be coming down the line. I do think that you being really really good at training nails and the reason that I was going to buy the nail salon chain that I was going to buy was because of this. So if you have a service based business they had a gamified system for getting the girls up to six figures a year which was huge for girls who just like didn't even have high school diplomas. Like they were loyal as hell. They you know they took care of the customers. The customers never left. They priced accordingly.

8:47Alex They were on 43% net margins. They had five locations and they were doing more revenue than you're doing. And so per location and that was against across multiple not with the founder magic with no social media influence. So that's why I'm saying like I know there's a whole bunch more inside of your business that we can make better. Got you. Okay. Thank you so much. >> Yeah. Real quick I'm going to show you the exact 10 stage road map from zero to a hundred million plus that less than 1% of companies finish I've now done multiple times and so I can say with a lot of confidence that these are the stages as head count increases that you need to get through and I broke each of these down by eight different functions of the business what the constraint feels like like what are the symptoms of it when you're going through it and then what steps we actually took to graduate.

9:30We've done this across software, physical products, service businesses, brick and mortar, all of this and it works and it's my gift to you it's absolutely free and so the link's in the description but you just go acquisition.com/roadmap just enter your info and it'll spit it right back to you all free.