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I spoke to a business owner who gets to 100% of leads within 60 seconds.

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0:00I was recently talking to a business owner. He was closing 55% of his leads. Not shows, not calls, leads. Most people in his position close 10% of their leads. And I was like, "Dude, how you doing that?" "Oh, I pay one girl full-time. She has no other job but to call leads the moment they come in. That's it." And think about how crazy it is. If you call a lead within 60 seconds, you have a 391% increase in sales. It's almost a 5x. The cost of actually achieving that is the cost of one maniac that you have to pay to stop whatever they're doing to call the leads. That's it.