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Was du mitnimmst
- Bevor man mehr Kunden gewinnen will, muss man klären, ob man mehr Nachfrage oder mehr Lieferkapazität braucht.
- Wenn man nicht mehr Kunden aufnehmen kann, sollte man erst die Kapazität durch Personal oder Prozesse erhöhen.
- Jedes Geschäft ist entweder bei Kunden oder bei Mitarbeitern nachfragebegrenzt, für beides braucht man eigenes Marketing.
- Die Bewerber-Journey neuer Mitarbeiter läuft nach dem gleichen Prinzip wie die Kunden-Journey: Bewerbung, Interview, Onboarding, Bindung, Aufstieg.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00If you own a done for you high ticket sales company, what daily input and target and weekly tasks would you set to add 10 fit pro clients per month without breaking delivery? Well, without breaking delivery, well, I mean, you have a high ticket sales company, so I'm actually not sure. I actually don't really I wish I understood more about what you do. High ticket sales company could be anything, but then you said you want to add 10 fit pro clients per month. So, is this like you teach them to do high ticket sales?
0:32Or you you do high ticket sales for them? That's I'm going to guess that's what it is. I'm going to guess you do high ticket sales, you staff setters and closers. Okay. Got it. Yeah, so you yeah, you help them generate high ticket sales. Got it. So, how would you Can you scroll back up? How would you uh How would you There we go. Okay. Uh So, the thing is is without breaking delivery. So, we have to figure out whether you're demand constrained or supply constrained. So, if you're demand constrained, then we need to get to 10 fit pro clients per month. If you're like, well, I can't take 10, I can only take five and I'm currently doing two, then it's like, well, get to five by increasing the inputs on the system that you're already doing, which is going to be either more ad spend or more outreach likely for your existing business. And then without breaking delivery, it's going to be what I mean you So, every if every business is demand constrained, you're either demand constrained in terms of customers or you're demand constrained the same way I was just talking to Corey about his HVAC techs, which is like you need to have a separate marketing funnel for the people who are doing delivery. So, it's going to be both marketing in terms of acquiring the talent, but also the training and onboarding. So, I'll I'll let me let me walk you through this.
1:43So, you've got lead leads that come in. You've got nurture. You've got sales. You've got uh you know, activation. And then you've got retention and ascension, right? This is what you have This There's a customer journey, right? Now, if you have a team, cuz if we're talking about delivery, you've got applications, very different. You've got application nurture.
2:18We use a different word here called interviewing. It's a sale. Activation is going to be the onboarding, right? Which you could also technically call this onboarding. For a customer, you onboard your employee. And then what are you going to do with an employee? You're going to retain them, and then if they're good, you're going to ascend them into higher levels of business. And so, the point here is that you obviously have a process here. You just need to build a parallel process here. That's it. All right.