Die eine Lösung für fast alle Probleme

0:00I think you can solve a lot of male problems by getting in shape and making money. You'll still have problems, they'll just be smaller and you'll have more resources to handle them. So, let's talk about the making money part first. Fundamentally, in order to make money, you have to provide value to some someone, either an employer or customers. But either way, you have utility which you exchange for money. And so, by making that a goal, then it means that you're going to increase your own usefulness. And so, somebody who is more useful all of a sudden develops other ancillary skills around that utility that they can use in other parts of their lives. If you're good at sales, guess what you can do when you're talking to girls. You can use the same conversational skill set. If you're trying to negotiate a purchase for a car or a house or whatever, like those skills generalize, they transfer across domains. And so, a lot of people think it's like, well, when would I ever be a salesperson or when would I ever be a outbound whatever Like it doesn't matter. It's not about that thing. The thing is it's like real life skills actually do generalize. Like this isn't elementary school or or middle school when you're learning calculus or algebra or whatever and thinking like, what am I going to use this in real life? One, it is real life right now. Two, these skills do get used across domains.

1:16Of all of my friends who are centimillionaires and billionaires, to a person, they started in what I would consider a high-volume sales environment. So, that's either door knocking, cold calling, or some sort of in-person business where they had many, many, many conversations with strangers on a daily basis. And I think there's And I'm talking not like a month or 6 months, I'm talking like 3, 5 years where no one knew their name, they were just some faceless representative that stood there at the door, saw people, sold memberships, sold insurance, sold solar, or whatever. And the thing is is like skill development happens through volume and feedback loops. So it's the number of repetitions you have times the amount of improvement between repetitions. Brute forcing the amount of volume definitely will help if you can give yourself feedback. I've seen people say, "Hey, I've actually made 100 pieces of content." Now this is like 1% of people cuz most people do nothing. But of the 1% of people who say, "Okay, I posted every day for a year." The thing is is they didn't do the most important part which is you don't just like make a video and post it and just every day like, "Hey, make a video, post it. Make a video, post it." You have to look at what you did and what you could do better. Fundamentally, that is the cornerstone of feedback. And so you look at the top 10 videos you made over the last month and you say, "Okay, how do I do more of that and how do I do less of the bottom 10%?" And you just pick one thing that you did well there and you try and do it in every video going forward. And that develops a checklist of things to do so that you develop a skill.

2:49And so speaking from my own experience, the first sales conversation ever had, first off, I had zero sales training. No one was like, "Hey, this is the script. This is how you go over it." They're like, "Hey, here's a new lady. Go sign her up." And so I was like, "Okay." And I didn't even know this was a sale. I didn't know the word I didn't know the term sales. I just He said, "Go sign her up." and I said, "Okay." And so I walked over and I And she was like, "Hey, you know, I want to know more about the gym." and I said, "What do you want to know?"

3:18>> [laughter] >> And she was like, "Well, I mean like how much is it?" And I was like, "Oh, it's uh whatever, 150 bucks a month." And she was like, "Okay." And I was like, "You want to sign up?" And she said, "I left my credit card at home." And I was like, "Okay." And she was like, "I'll be back with the credit card." And I was like, "Cool." And so I walked out and uh it was like 2 minutes, right? And I walked out and the owner Sam was there with a few of other other gym owners. He had brought a few gym owners and so it was like three or four gym owners there. And uh he was like, "Damn." He was like, "That was fast." And I And I like, "Yeah." And he's like, "You closed her?" And I was like, "Yeah."

3:53And And he was like, "With a credit card?" And I was like, "Oh no, she's she's going to go get it. She'll be back." And they just looked at each other, and then looked back at me, and then just started laughing at me. Uncontrollably, like couldn't breathe at how dumb what I had just said was. And the thing is is I had no experience. And I And I tell that story because so many people assume that like I walked out of the womb closing deals. You know what I mean? Like, "Hey, nurse, what are you doing later?" You know what I mean?

4:20>> [laughter] >> But it wasn't like that, right? Like I didn't know. I I didn't I didn't know the term. And so, you know, over time I just started I was like, "Okay, they start with asking them why someone's there." Asked them about their goals. Asked them things that they've done in the past that didn't work. I was like, "Okay, that that that seems to work okay." And then when they asked them to buy, then if they don't want to say yes, they asked them more questions rather than just saying, "Okay." And so, I started to develop at least an understanding of the framework of how sales occurred. But I still wasn't good, right? And so, then I went through like that Rocky cutscene period, where This is where I'm very grateful for this is that uh Facebook ads is when I started running them in 2013 were super cheap.

5:02And so, it actually gave me so many repetitions. Cuz not only was I taking 15 to 20 consults a day in person, I was also working leads. And so, I'm talking to strangers over the phone to set the appointments. And so, all I got was just names on a list. And I would call them, set the appointment. Like, "Who is this again?" You know, all of that. Um And then And by the way, if you are local, um you just say the name pause with a question mark at the beginning. Like, "John?"

5:29And then they'll be like, "Yeah?" You're like, "This is Alex." I'd pause, and they'd be like They're like, "Who the [ __ ] is Alex?" I'd be like, "From Facebook. You signed up for our blah blah blah blah blah our thing." "Yeah, I'm just calling to make sure that uh you're not a crazy person with the internet, and neither am I." I was I was actually on the corner of X and Yth." I was like, "Right next to the 7-Eleven." They're like, "Yeah, yeah." I'm like, "Okay, cool. I just wanted to see what time you want to come come by." I was like, "We have the sweetest facility in the world." Not really, but it's uh at least pretty decent for this area, but we have five out of five coolness. And they were just laughing and be like, "I can make it at 6." And I'm like, "6 works." I was like, "Do you want a picture of me or just of the address?" And they're like, "Just the address." I'm like, "All right, sounds good. I'll text it to you and I'll see you later today." Right? So, that kind of like Notice the like half giggles between each word. Like, it's it's showing that you're positive tone person, high energy.

6:18And someone's like, "Man, this guy seems cool." Or this gal seems cool. Right? And so, they're more likely to show up. They're more likely Now, if I maintain that tone, if they give me an objection, I can pivot really easily. If I'm like neutral or like, "Hi, I saw that you signed up on the internet for our thing. Uh would you like to come in?" They're like, "Uh well, tell me more about it." Like, "Well, it's this You have no You have no room for messing up." And so, I always tried to have more rapport and bring a lot of energy. And the thing is is like, if you've seen any of my content, I'm not naturally like a high energy person. Um I will continue to work, which is different than being like up here. And so, I developed a lot of things to try and keep myself energized. And so, I had a small trampoline that I would bounce on uh before and between every sales appointment. It sounds ridiculous, but if you I'm telling you it's it's like a 100 bucks. If you buy one of those little trampolines and you bounce either between sales calls or between people, like I'd have people coming in as I was still bouncing. And I'd be like, "I know this is ridiculous." I was like, "But try and be in a bad mood on a trampoline. You can't do it. You can't do it. You can't do it." I would challenge you to. You could be in a bad mood. If you try jumping around, like you feel like such a child. It's ridiculous. But what would happen is like, I would really I would also get a little bit exercise. My blood would keep moving.

7:33But it's also just like mentally. Um literally bouncing >> [laughter] >> gave me a lot of energy for these appointments. And so, I say this because I developed all of these things over time. And so, if you're starting out, you're not going to be good. That's why you're new. You have no experience. But, there's a difference between There's a story that um Shoot, I can't remember what it is. But, there's a foreign kid who had never seen a banana before. And so, the adult gave the kid a banana. And so, the banana So, the kid took the banana and then bit right into it with the skin and everything.

8:09And another child was like, "You're such an idiot." And then the adult yelled at that child and said, "No, he just doesn't know any better." And there's a very big difference between being dumb and being inexperienced. Right now, you just don't have reps. And so, you're going to make a lot of mistakes like biting into the banana, like at for just walking letting someone walk away assuming it's a close and they say that they're just going to come back and call you with their credit card. Right? By the way, that never happens.

8:35Um very rarely. But, instead, uh you want to just peel that banana. You want to bite into the banana, bite into the orange. All of those mistakes as quickly as possible and not judge yourself for making the mistake and see the mistake as part of the process of being like, "That didn't work. That didn't work." And if I develop enough of these doesn't works, then you just kind of walk the the minefield and you get to where you're trying to go. And people are like, "Wow, you're so good at this."

9:01You're like, "Oh, no, no. I actually just know all the things not to say in a sale." And then they end up buying. I just avoid all that and then they buy. And to be clear, I think I have a similar piece of advice but for very different reasons of telling young men in general or men to work harder. And it's not because I think it's some sort of, you know, beating your chest, I'm an alpha, whatever thing. It's just that for me, the point of my life is to become the best version of me. And in order to do that, I need to learn because there's huge discrepancy between where I am and where I want to go. And the discrepancy is going to get filled with skills, which means that I need to do repetitions to acquire failures that I can learn from to get better from.

9:44And if I can do more of that in a shorter period of time, I will learn more skills, and by definition, I will shrink the distance between myself and my ideal self. And so, that is pretty much the only thought process I have around this. And I also believe that you need to be patient with outputs and impatient with inputs. So, let me unpack that. Patience in general is figuring out what to do in the meantime. So, when someone says, "Hey, be patient," what they just mean is figure out something else to do in the meantime. And so, if I'm telling you to be patient with outputs, it means that you basically just have to figure out something else to do in the meantime while you wait for outputs to occur, cuz you can't output. You can't Money doesn't appear. You have to do something, and then money happens, right? But the doing something part is the thing that you can control. The money happening is the part that you don't control. That comes afterwards.

10:36It's an outcome, right? And so, when I say "patient with outputs," that's the first part. The second part is impatient with inputs. And so, if being patient is figuring out what to do in the meantime, impatient is doing the thing in the meantime, right? And so, it's the opposite of that. It's the thing you do in the meantime. And so, if you want to be impatient with the input, the input is the thing. That's the action you do.

11:00And so, by delineating that, if you hear yourself thinking, "Man, why hasn't this happened yet?" you're talking about outputs. And that means, "Great. If I think that thought, I need to do more of this input." Right? And so, use your input, your action, your doing this, the thing you use your hands for as your coping mechanism for your impatience with outputs. I want to say that one more time. Whenever you have that feeling that things should be happening faster, use action as your coping mechanism.

11:34Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person, live.