It’s hundreds of golden BBs, not 1 silver bullet.

0:00Everyone wants a silver bullet, but most of the things that make great products is a hundred golden BBs. And so that's one of the things we have is there's no silver bullets, only hundreds of golden BBs. There's just hundreds of tiny little improvements. It's like, how can we look at the can? How can we improve the way it ships? What about the weight? What about the color scheme? How does it sit on the shelves? How are people going to look at it in this market versus this market? And it's just a thousand details that someone who does not care will not put the work to look into because they're trying to check a box rather than to make something that people will love.