How to Find Your Ideal Customer (Most Businesses Miss This)

0:00How can you narrow down my avatar ideal client? I can't seem to get it. All right, this is for everybody. I do this with like honestly more than half the businesses that I buy and it's one of the biggest value unlocks you can possibly do in your business. Look at all the customers that you have sold. Look at the ones that are the top 20% or the top 10% that have done really well. Then look at all of them and say what do you all these people have in common and specifically what do they have or not have that everybody else has or doesn't have. And the idea is that you want to select one, two, three, maybe four characteristics that make them unique.

0:36And I promise you if you look you will find it and you have to think about different different filters. So you think demographics, who, you know, what do they look like who are these people? Think psychographics, what are the things they believe? Think geographics, where do they live? You think activities, what have they done or what did they do that other people didn't do? Um and when you put those things together you'll be able to get really laser targeted on the type of customer that you provide the most value to. And so that's the that's the formal way of doing it. The back of napkin way of doing it is think about the clients you love.

1:05Think about what those people have in common, the ones that you help the most. Just find those and be willing to say no to people who aren't that. And this also to the whole specificity point allows you to be specific. So this allows you to niche down in your messaging and when you niche down in your messaging you can raise your prices. And you'll also increase your conversion rates.