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If you want your thing to reach as many people as possible, make it simple.
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Key takeaways
- If I had more time, I would have made it shorter." And it's because it takes more effort to make [music] things simple.
- Don't think you're dumbing it down, think that you are packaging it in a way that will communicate to more people.
- And if you're a silly goose who says, "Well, I don't want to attract any of these dumb people." Realize that very smart people also recognize somebody who intelligently can distill something down into simple form.
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Abschnitt 1 54% of Americans read below a seventh-grade reading level, which means that if you're trying to get people to do stuff, you have to massively simplify it.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:0054% of Americans read below a seventh-grade reading level, which means that if you're trying to get people to do stuff, you have to massively simplify it. Pascal said, "I'm sorry my letter is so long. If I had more time, I would have made it shorter." And it's because it takes more effort to make [music] things simple. The amount of effort that it takes to distill good stuff down is what makes it valuable. Don't think you're dumbing it down, think that you are packaging it in a way that will communicate to more people. And if you're a silly goose who says, "Well, I don't want to attract any of these dumb people." Realize that very smart people also recognize somebody who intelligently can distill something down into simple form. So, if you want your thing to reach as many people [music] as possible, make it as simple as possible.