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Key takeaways
- We want to pull that marketing in-house, but we don't want to lose performance.
- What would you do if you were in my shoes?
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Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00Pest control 8 million. Pays you 12 million this year. With really good margins. >> Yes, sir. [music] >> We have a marketing agency we're paying them about 100 grand a year. Okay. We want to pull that marketing in-house, but we don't want to lose performance. What would you do if you were in my shoes? >> Why? >> I just feel like it there's a disconnect there somewhere. >> Were they performing? >> They seem to be doing all right, yeah. I just feel like we can get a better LTV. >> I'll give this as a rule of thumb in general for me. I will typically never stop flows. >> Right.
0:25>> I'll just add flows. So it's like, okay, we've got this marketing agency. It's like, cool, we can hire two more marketing agencies and they can all market for me. I'll probably not make less money. And then like, we also want to build it in-house. Cool, we'll also build it in-house. Like more promotion almost never makes you less money provided you have [music] a product that has gross margin and makes sense. Why not just start marketing and not cancel them? >> [music] >> Can do that, too. >> Yeah.