Your Sales Page Is Too Complicated

0:00Uh, so everyone here is familiar with Amazon, right? Think about the Amazon sales page. They have the highest converting sales pages on the internet. And their sales page is several images, you get a video, you got reviews, you've got a a handful of bullets about what the thing is. And then of course they're cross-selling other products and whatnot, but like that's kind of it. That's like the whole thing. And it's the highest converting. And so I think right now, what are we at like 4ish% or something? Which if you compare that to like an e-commerce store which industry average probably between 1 and 2%. So like we're significantly higher than that. The main thing that drives it even higher is that anybody who can oneclick purchase kind of like Amazon uh if if on average 30% of people who are coming into communities are coming from school then like you're getting huge increases on that 30% in terms of conversion rate.

0:48Um and that's carrying the whole thing up and the bigger school gets the more that's just going to continue to kind of compound. So that's that's kind of the thinking behind it. um in terms of simplicity and you look again look at other platforms Airbnb they're not 60 you know they're not pages and pages and scrolls and scrolls it's super simple so people can make a decision and longterm what ends up happening is that the platform itself gains more and more trust and the platform will be more trusted than any individual on the platform and then that's how the the tide rises for all boats

1:17>> so so the thought process is get better at just simplifying the offer and running a bunch of tests until you get that to convert versus goes a whole another direction when you're trying to build landing pages. >> Let me tell you something wild. So, um I don't even know if I want to share it. I'll share it anyways. So, um right now we're we we did a small test. It was a very short period of time where I ran a test where I said you can get all three of my books physical copy uh for 15 bucks all in. So, five bucks a book. All all the books are free. I've already paid for them or people have already paid for them. You can just go ship them to yourself. My conversion rate on the page is 32%.

1:54to purchase. Click to purchase and that's held like 20,000 purchases like a lot of purchases. Like the offer still being killer still matters, right? And so like I think that school in a lot of ways just forces you to focus on the few things that really drive the needle and just thinking like how can I like the way that I think about bonuses and bullets which I would I'd highly recommend thinking about it this way which is that if I'm going to add a bullet it takes up mental real estate for the prospect to make a decision. So I'm going to ask a cost from them for them to read this bullet.

2:31So it better be worth it. And so I believe that buyers are singleisssue voters. They're singleisssue buyers. So, it's cool to have many many things, but what what happens if you've watched is like heat maps for purchasing behavior back in the old days of funnel stuff is that people read read the thing and then they buy and that's the game. And so, every single bullet should in and of itself for the right buyer be worth the entirety of the price times two or three. And so if you think about that as the razor for like what am I like you can offer you can include other stuff in your community but for it to take real estate of what you're going to say is inside or say why it's worth buying that is where you put like so much effort into into like the bullets like at the launch for example I had you know playbooks that I was that were showing every playbook only had three bullets and it was it was 30 40 pages of stuff and I got three bullets because I knew I had no there was no more time for me to even go in and even then it was a Right. And so it's like word concision and really more importantly idea concision is what I think like making fewer bullets and making each bullet perfect. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you.

4:08It's absolutely free. And so the link's in the description, but you just go acquisition.comromadap, just enter your info, and it'll spit it right back to you. Offering.