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What you can learn from movie theater soda pricing 🥤🍿
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Key takeaways
- Here's what movie theater soda pricing can teach you about sales.
- And so if you want more people to buy the more expensive thing, it changes where you put the middle offer.
Chapters
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Abschnitt 1 Here's what movie theater soda pricing can teach you about sales.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00Here's what movie theater soda pricing can teach you about sales. So, if you ever seen three sizes at the movie theater, you got small, you got medium, you got large. If you have a $5 small, and you have an $8 medium, and a $9 large, people basically just buy the $9 large cuz they'll make the large three times bigger than the small and they'll make the medium two times bigger than the small. And so 5 to8 is like a reasonable price increase savings, but then 8 to 9, you get an entire extra soda for an extra buck. And so if you want more people to buy the more expensive thing, it changes where you put the middle offer. And so you can drive purchases by changing the middle even though no one ever buys …