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This Is What Makes Entrepreneurship So Difficult

Alex says entrepreneurship feels hard because figuring things out means tolerating uncertainty with no clear finish line, unlike a marathon where you know it ends at mile 26.2.

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Alex Hormozi ›

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1:33
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Key takeaways

  • And so entrepreneurship, a lot of it is just the the ability to tolerate uncertainty, which feels very painful the entire time you're in the uncertain period, which is what I honestly think a lot of the pain of entrepreneurship is wondering whether the investment you're currently making today, the thing you know you're going to lose, the money, the time, the effort, the sweat, is going to actually pay off to the thing that uh you hope is going to happen and you don't know when it's going to happen.
  • And so it's almost like if you run a marathon, you know it ends at 26 miles or 0.2, I don't know, for you runners.
  • A lot of people just don't want to start that race

Chapters

  1. 0:00
    Abschnitt 1 I think what makes entrepreneurship feel slow is that you can try to learn something for a day and not have an outcome and then have to come back to it tomorrow.
  2. 0:52
    Abschnitt 2 >> Yeah.
  3. 1:20
    Abschnitt 3 >> and so they know what they're currently doing and it's they get more rewarded for talking about scaling, for talking about their goals than they do for pursuing them which invol

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00I think what makes entrepreneurship feel slow is that you can try to learn something for a day and not have an outcome and then have to come back to it tomorrow. And figuring things out is by nature a wandering activity, which means that if you knew how to figure it out, then you wouldn't have to figure it out because you'd already know it. And so it's people do really poorly with uncertainty. And so entrepreneurship, a lot of it is just the the ability to tolerate uncertainty, which feels very painful the entire time you're in the uncertain period, which is what I honestly think a lot of the pain of entrepreneurship is wondering whether the investment you're currently making today, the thing you know you're going to lose, the money, the time, the effort, the sweat, is going to actually pay off to the thing that uh you hope is going to happen and you don't know when it's going to happen. And so it's almost like if you run a marathon, you know it ends at 26 miles or 0.2, I don't know, for you runners. Um but like for entrepreneurship it's just someone saying run.

0:52>> Yeah. >> And like I'll tell you when to stop. >> And even if you like just that idea almost sounds torturous of like just run. It's like well how long? It's like run. >> It's like but what if my lungs start hurting? Run. >> Keep running. And I think that's what what makes a lot of entrepreneurship painful. And then the idea of even me saying this, some of you guys probably had your heart rates go [laughter] up, right? Even the idea of not knowing when something is going to end or in other words when you're going to figure it out. A lot of people just don't want to start that race

1:20>> and so they know what they're currently doing and it's they get more rewarded for talking about scaling, for talking about their goals than they do for pursuing them which involves a lot of uncertainty, f pain and frustration. >> Yeah.