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Switching to pure business content halved views but doubled opt‑ins and book sales
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Key takeaways
- I had a a business owner friend of mine does about a million a month.
- I was like, "We need to change it all.
- Like, we have to just talk about business." So, once we went back to business, my average views for a video dropped in half.
- But, as a result, we didn't have to have nearly as heavily produced stuff and we got more options on the site, more book sales.
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Abschnitt 1 I had a a business owner friend of mine does about a million a month.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I had a a business owner friend of mine does about a million a month. He came in and he was talking to me. He was like, "Yeah, I stopped listening to your stuff a few months ago and I've been listening to it for like 5 years. I guess I'm just not really your avatar." And I just like, "Dude, you are 100% of my avatar." And that's when I just I went down to the team. I was like, "We need to change it all. Like, we have to just talk about business." So, once we went back to business, my average views for a video dropped in half. But, as a result, we didn't have to have nearly as heavily produced stuff and we got more options on the site, more book sales. I think the algorithm is getting so good at serving niche content to people who consume niche content that you have to be okay with something that has, you know, 19 views.