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How to Keep Salon Stylists: profit share and career pathing beats retail pivot
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Key takeaways
- I'm pivoting into my product line and selling retail because I need to make more margin than what we're currently making.
- >> And I don't want to get rid of my people, but >> If we could just fix your salon, would you do any of this other stuff?
- >> Cuz the business that you're about to get into with the retail super hard.
- Either outbound, post content, run ads for stylist.
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00I have a salon. It's been very tough to get staff members in to fill up the spaces. So, I know that part of my problem is overcompensation of the stylist I do have. I'm pivoting into my product line and selling retail because I need to make more margin than what we're currently making. >> Okay. >> And I don't want to get rid of my people, but >> If we could just fix your salon, would you do any of this other stuff? >> Um, no. >> Cuz the business that you're about to get into with the retail super hard.
0:27>> I know. >> I think the salon's easier. >> I agree. >> The acquisition system that you're missing is a recruiting function. Either outbound, post content, run ads for stylist. Realistically, if you're having trouble retaining them, the ones that I've seen consistently outperform have two features. One is if they're completely privately owned, they have some sort of profit share with a manager. The other piece of it is when you have low-skilled labor, they tend to really like career pathing. Or showing how they can upskill themselves and showing that they're going to get a concurrent increase in pay as they get more skills that you will invest in them.