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Short · MoreMozi

Whatever.

Lists seven lessons from selling a company for 46.2 million: advertise more, repeat your message, use testimonials over promises, raise prices even though you'll hear more no's, keep talking to customers, do 10x more of what already works before trying anything new, and accept that business is stressful at every stage.

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Alex
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MoreMozi

Alex Hormozi ›

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Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • People need to be reminded more than they need to be taught.
  • Three, the proof you get from happy customers is way more convincing than any promise you can make in marketing.
  • Five, your business is never too big to spend time talking to your customers.
  • Seven, growth is stressful, stagnation is stressful, decline is stressful, business is stressful.

Chapters

  1. 0:00
    Abschnitt 1 I sold my last company for $46.2 million.
  2. 0:25
    Abschnitt 2 Five, your business is never too big to spend time talking to your customers.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00I sold my last company for $46.2 million. Here are seven lessons I learned the hard way. One, nobody knows you exist. Advertise more. Number two, be willing to repeat yourself. People need to be reminded more than they need to be taught. Three, the proof you get from happy customers is way more convincing than any promise you can make in marketing. So, get testimonials and use them often. Four, raising prices almost always makes you more money. But, you hear no more often, and that's okay.

0:25Five, your business is never too big to spend time talking to your customers. Six, before you try anything new, do 10 times more of what already works. Seven, growth is stressful, stagnation is stressful, decline is stressful, business is stressful. There's nothing wrong with you. You don't need to change anything at all. Learn to endure.