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Get Referrals For A Discount

If someone wants to pay $400, and your price is $500, you can give them the discount in exchange for an introduction to three friends. If you're a smaller business owner, and you start doing business with other business owners, they're going to try and squeeze you.

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Key takeaways

  • If you're a smaller business owner, and you start doing business with other business owners, they're going to try and squeeze you.
  • >> [laughter] >> And so, this gives you a chip to negotiate with to both close the sale and bring two more customers in.

Chapters

  1. 0:00
    Abschnitt 1 If someone wants to pay $400, and your price is $500, you can give them the discount in exchange for an introduction to three friends.
  2. 0:30
    Abschnitt 2 >> [laughter] >> And so, this gives you a chip to negotiate with to both close the sale and bring two more customers in.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00If someone wants to pay $400, and your price is $500, you can give them the discount in exchange for an introduction to three friends. If you're a smaller business owner, and you start doing business with other business owners, they're going to try and squeeze you. What you can do is say, "Okay, well, I can't, out of ethics, charge you differently than I charge someone else for the same services. But, if you're willing to send me somebody else, I can lower the price to X. How does that sound?" [music] And so, what happens is you actually change the terms of sale. You add another variable to the negotiation. Again, I'm starting with three. And I do that on purpose, cuz you might have already said to me like, "Oh, I'll just ask for one." Ask for three, for a $100 decrease. And if they say no, they'll be like, "All right, how about two?"

0:30>> [laughter] >> And so, this gives you a chip to negotiate with to both close the sale and bring two more customers in.