The Problem with Wanting to be a Millionaire, Not the Climb

0:00Most people want to become millionaires because of what being a millionaire allows you to do, not because of what you have to do to become a millionaire. >> [laughter] >> What do we do about that mindset? It's It's wanting the view without the climb. It's Jimmy Carr has a great quote on this. It's Everyone wants what you have, but not what you did to get it. I think that if we make who we become the goal rather than the thing that we achieve, instead of winning once a decade, we can win every day.

0:31Because you can continually get better at being who you are, and then the achievement is just one milestone along along the path. But at least in my experience is as I've actually approached milestones when it becomes increasingly likely that I'm going to achieve it, it matters less and less. When I was in the lifting world, if I if I thought whatever my lift was and added 100 lb, I'd be like, "Oh my god, man, if I lifted that, that would be insane." But by the time you actually do lift that, you also lifted 5 lb less than that before, and you lifted 10 lb less than that before. So you're like, "Well, it's really not that big of a stretch anymore." And so it actually In some ways, it's it's not even nearly as fulfilling as you think it is, cuz by the time it happens, you're so close to it, it seems obvious. And so shifting from who I become rather than what I achieve or who I become as the achievement has been a wonderful reframe for like, "Sure, you want to be a millionaire, but what you really want to do is become the person who can become a millionaire."

1:19And that you can win every day, and then that takes away the I don't want to do the things that Real quick, if you're a business owner and you're not growing as fast as you like, I'd like to give you a free gift. So my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through, and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.