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Focus is subtraction.

Hotseat with a CFO advisory and tax planning owner doing about $2.9 million this year, who paused new sales to build courses and content. Alex tells him to fix the fulfillment problem first, then use the courses as marketing assets to drive demand later.

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Key takeaways

  • >> I would love to be at like 20 million.
  • What's sales velocity right now?
  • >> We're we've closed down for new sales cuz I'm trying to figure everything out.
  • >> Well, that will not grow the business.

Chapters

  1. 0:00
    Abschnitt 1 I sell CFO advisory and tax planning.
  2. 0:25
    Abschnitt 2 >> Well, I want to market like for courses and to buy my books.
  3. 0:56
    Abschnitt 3 And it's because it just never stops being hard.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00I sell CFO advisory and tax planning. We will do probably about 2.9 this year. Last year I was 2.2. >> Super good. >> I would love to be at like 20 million. >> Okay. What's sales velocity right now? >> We're we've closed down for new sales cuz I'm trying to figure everything out. So, nothing right now. Nothing. >> Well, that will not grow the business. That's for sure. I'll be here all day, guys. What's wrong with the business that you decided to stop selling stuff for?

0:25>> Well, I want to market like for courses and to buy my books. I've never put them out there. >> Wait, huh? Okay, hold on. So, you've got all this stuff in your back pocket. Why do we care? >> Well, that's what I want to do. Like I like the products. I like to educate. I like to be in front of the camera. Like I want to do all that. >> a valuable business right now. >> It's [ __ ] hard. That's why. It's No, like to fulfill on it. >> Yeah, I mean like like I make the content I continue to repeat and I get I get my my memes made of me of like Alex just going to say it's shit's hard and hard things are hard and hard hard hard.

0:56And it's because it just never stops being hard. It just always sucks. Like the course thing will suck, too. You just don't know it yet. Ask the course people, they'll tell you it sucks. >> That's great advice. >> Right? They're like it sucks. Yeah. So, save those in your back pocket. There's nothing wrong with them. But, we need to fix the supply constraint first and then you'll use all those things as marketing assets to increase demand when the time comes.