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Comment “ADS” for a more in depth breakdown on how to get leads through Ad’s

A/B test of ad hooks shows the clearer, third-grade-reading-level hooks beat clever or vague ones like "are you a unicorn", because the hook has to be instantly understood before anything else in the ad matters.

Watch on YouTube Comment “ADS” for a more in depth breakdown on how to get leads through Ad’s

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Full transcript on this page

Key takeaways

  • >> Business owners don't want to hear this, but what you avoid controls you.
  • >> If [music] you chose B, you would be correct.
  • You might be the unicorn inside of your business.
  • >> So if most of your business is knowledge exists inside of your brain.

Chapters

  1. 0:00
    Abschnitt 1 Which ad do you think got more leads?
  2. 0:26
    Abschnitt 2 >> Or ad B?
  3. 0:55
    Abschnitt 3 Because if you don't get their attention, nothing else matters.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00Which ad do you think got more leads? Ad A? So I'd like to just invite [music] you to come out to one of our workshops here in Vegas. Or ad B? >> Business owners don't want to hear this, but what you avoid controls you. >> If [music] you chose B, you would be correct. So what about these? Ad A? >> Real quick, do you have your email on you? Because I want to send you this thousand dollar gift section, not my gift. >> Or ad B? >> Are you a unicorn? You might be the unicorn inside of your business. >> If you chose A, you'd also be correct. One more time. Ad A? >> So if most of your business is knowledge exists inside of your brain.

0:26>> Or ad B? >> If your business is doing between one and three million dollars a year, you're in what we call the swamp. >> Ad B is correct. But why? So all of the lower conversion ads had weaker or too clever of hooks. Like are you a unicorn? It's like somebody be like, is that is he even a tech company? Or is he even the animal? It was too much for someone to unpack. Swipe. Other hooks were really clear, really straightforward, and third grade reading level. Anyone could understand it. I've run a lot of ads in my life, and I sometimes make stuff like this to remind myself that we need to be reminded more than we need to be taught. Cuz at the end of the day, the hook matters more than anything.

0:55Because if you don't get their attention, nothing else matters. And if you're struggling to get leads, I made an 8-hour course on my leads book. It's absolutely free. It's on my website. You can just comment ads and we'll send it to you.