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Nothing is ever expensive or inexpensive, the question is just what are you getting back?

The argument is that cost only matters relative to return, illustrated by spending $240,000 on content in 90 days to get 378 million impressions, which would have cost $7.56 million at a $20 CPM if bought as ads.

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Key takeaways

  • And if I would have paid for advertising to the platform at a $20 CPM, that means $20 every thousand eyeballs, I would have had to pay $7.56 million to get that same exposure.

Chapters

  1. 0:00
    Abschnitt 1 In the last 90 days, I spent $240,000 on content creation, videos like this.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00In the last 90 days, I spent $240,000 on content creation, videos like this. And that may sound crazy, but nothing's ever expensive or inexpensive. The question is just what am I getting back? We got 378 million impressions in that same 90-day period. And if I would have paid for advertising to the platform at a $20 CPM, that means $20 every thousand eyeballs, I would have had to pay $7.56 million to get that same exposure. And so, if you ask me, spending $240,000 in order to get $7.56 million is a good trade. And that's why I do it.