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If sales drop, before changing your script or offer, read your team all the testimonials that h

pay commissions? The higher our LTV goes, the higher the CAC will be.

Watch on YouTube If sales drop, before changing your script or offer, read your team all the testimonials that h
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Key takeaways

  • A big function of that is what level of training already exists within the business and how much of a process is there.

Chapters

  1. 0:00
    Abschnitt 1 pay commissions?

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00pay commissions? The higher our LTV goes, the higher the CAC will be. How do I escape that? >> So, that that's only true if you have a percentage-based commission on a sale. A big function of that is what level of training already exists within the business and how much of a process is there. On one extreme, you have something where someone has to come in with a ton of skills, a ton of experience, and there's almost no structure. Well, that person I've got to pay a lot of money to do the sale. Now, if someone comes into an absolute machine, I can get them closing within 20% of the top guys because what skill is required to bring someone off the street? Not a lot. If I can make the process so easy anyone can do it, which means that I can pay anyone to do it, but then I get really good people on a really good process, and then it just murders.