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Why a $1M Business Owner Won’t Scale to $3M

I talked to a lady yesterday. She was stuck at a million dollars a year for 10 years.

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Key takeaways

  • I was like, "Why don't you just double how much you're doing?" And she was like, "Well, it's it's a pain." And I was like, "Oh, cuz it's hard." No, no, it's not cuz it's hard.

Chapters

  1. 0:00
    Abschnitt 1 I talked to a lady yesterday.
  2. 0:26
    Abschnitt 2 >> [music] >> That's what makes people get stuck is cuz they learn how to conquer one hard, but not the next kind of hard.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00I talked to a lady yesterday. She was stuck at a million dollars a year for 10 years. I said, "Why haven't you gone to three million dollars a year? Like what's what's stopped you?" Cuz she had a very clear model. I was like, "Why don't you just double how much you're doing?" And she was like, "Well, it's it's a pain." And I was like, "Oh, cuz it's hard." No, no, it's not cuz it's hard. It's just like it's inconvenient and there's like it's more it's more time allotment and all this stuff. And I was like, "Yeah, that sounds like hard." It's hard for us to hear [music] that we're not willing to do hard things because the hard changes. Hard morphs.

0:26>> [music] >> That's what makes people get stuck is cuz they learn how to conquer one hard, but not the next kind of hard.