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Key takeaways
- If you're like, "What market should I expand into?" Here's five markets we're looking at.
- [music] Don't spend $250,000 doing all these studies and then building out this location only to find out that the lead cost in that area sucks.
Chapters
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Abschnitt 1 If you're like, "What market should I expand into?" Here's five markets we're looking at.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00If you're like, "What market should I expand into?" Here's five markets we're looking at. [music] Don't spend $250,000 doing all these studies and then building out this location only to find out that the lead cost in that area sucks. [music] Take $1,000, run your best promotion that you win in your current market in all five of those markets. See what your lead cost is in all five markets. The one that has the lowest lead cost, then open in that market. It's the best $5,000 or $10,000 that you're ever going to spend.