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Short · MoreMozi

Your Competitor Is Cheaper

A sales close for when a prospect says a competitor is cheaper: ask why they haven't switched yet, let them list the extras you offer, then say that's exactly why you cost more. An older version of the same close just asks which option they'd pick if the price were equal.

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Alex
Channel
MoreMozi

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Format
Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • Why aren't you going over there?" And then they'll say, "Well, I mean, you guys have this thing and you guys have that thing and you guys have this thing." And I'm like, "That's why we're more." If you want the this the 2011 version of that is like, "If the prices were the same, which one would you do?
  • Ours or theirs?" And they're going to be like, "Well, I would do yours." is our gr because ours is

Chapters

  1. 0:00
    Abschnitt 1 It's one of my favorite closes because it just crushes.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00It's one of my favorite closes because it just crushes. So they're like, "Well, the other guy down the street is, you know, half the price of what you guys are." And I'm like, "Totally understand. Why aren't you going over there?" And then they'll say, "Well, I mean, you guys have this thing and you guys have that thing and you guys have this thing." And I'm like, "That's why we're more." If you want the this the 2011 version of that is like, "If the prices were the same, which one would you do? Ours or theirs?" And they're going to be like, "Well, I would do yours." is our gr because ours is …