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Key takeaways
- And they're probably the three most important things that you need to figure out, which is you need to figure out who you sell to.
- You need to figure out how much you're going to charge them.
- And so right now, if you have if you have a product that already has a clear use case for enterprise, then I would probably go whale hunting rather than go minute hunting.
- You know, people that have been in those in those um in those businesses, and they do have typically long sales cycles that you're probably accustomed to.
Chapters
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0:00
Abschnitt 1 And they're probably the three most important things that you need to figure out, which is you need to figure out who you sell to.
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0:27
Abschnitt 2 >> and just see how how they react.
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1:17
Abschnitt 3 >> which then kind of ladders down to okay, who can afford the price that I want to do it?
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00And they're probably the three most important things that you need to figure out, which is you need to figure out who you sell to. You need to figure out how much you're going to charge them. You figure out how you're going to get them. And so right now, if you have if you have a product that already has a clear use case for enterprise, then I would probably go whale hunting rather than go minute hunting. >> Right? And so if that's the who, the price is going to going to be relatively self-explanatory, which is you're going to get into the conversation with them and just say the biggest number you can possibly think of
0:27>> and just see how how they react. You can always go down, can't go up. >> Right. >> Right. And so, uh, seriously, big no for everybody. Just say the biggest number you can think of because what the worst worst feeling in the world is when you're like 250 grand. They're like, okay. and you're like, "Fuck, you're like, I could have got 500 on that." You know what I mean? Um, and so that's the who, that's the price. And in terms of the advertising method, you guys have background. You know, people that have been in those in those um in those businesses, and they do have typically long sales cycles that you're probably accustomed to. I think the issue that you've had with like these one-off contracts and all the contingencies and terms is simply because you don't care for what you're charging. So, at what price would you be like, "Oh, I don't care." Yeah, I'll agree to all that stuff. And so I think yeah, fundamentally from a strategic perspective, it's a pricing issue
1:17>> which then kind of ladders down to okay, who can afford the price that I want to do it? And then what's the friction that's associated with b selling to those types of customers? Well, it's not worth it for 10 grand a month. >> It's worth it for a million a year, >> right? >> And I think you're honestly like one deal away from fixing all your cash flow. >> I think so, too. >> Cool. No, you bet.