How I measure opportunity:

0:00Would it be worth investing in some advertisements? >> No. There's dude, there's 40 people. You know them all. You just text them. There's no advertising. You just text the people. They're like, I don't think you're hearing what I'm saying though. I don't think this is worth pursuing. Hello. What's up, Gus? Talk to me about the business. Gustavo's Lounge. What's the problem? >> Well, so the revenue is kind of flat. >> What's the number? What's your revenue? >> It's about a thousand a month. >> What do you sell at this at this lounge?

0:22>> We sell alcohol and then also kind of like some touch-up things for skin. I know it sounds like a little bit weird, but like >> Yeah, that doesn't sound weird. I'm so confused. Okay. So, how many people are in the local area that you live in? >> It'd be about 40 people in in the community. It's it's a very small community. >> Well, you only have 40 customers. You know them all. Is this like a commune? Like what is this? >> Uh yeah, it's a it's a commune. It has a lot of people that come in and out traveling.

0:50>> So, you're a tourist city? How many tourists come through? >> Maybe 150 per week. >> You're obviously not making money. You are capped by the 40 locals and the 150 randos who walk through there. I'm going to take this to the natural extreme to explain the point. I have a lounge in the middle of the Sahara Desert. What should I do to grow my lounge in the middle of the Sahara Desert? >> You said move location. >> No, the best option is not to move locations. Best option is to do a different business. There's some games that aren't worth playing.

1:19>> That is very very helpful advice actually. I think I will be cutting my losses then. >> It's not a loss if you move forward faster. All right?