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He breaks ad creation into hook, meat and CTA, writing 50 hooks, 3 to 5 meats and 1 to 3 CTAs to generate 150 to 750 ad variations a week. He lists five hook sources and five meat formats: demonstration, testimonial, educational, story and faceless.

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Full transcript on this page

Key takeaways

  • Here's how I took a company's ads from this to this.
  • So, ads are made up of three parts: hook, meat, CTA.
  • And these things together create 150 to 750 ads per week, which is huge for Andromeda today.
  • Number one, winning hooks from previous ads.

Chapters

  1. 0:00
    Abschnitt 1 Here's how I took a company's ads from this to this.
  2. 0:27
    Abschnitt 2 Number two, hooks from your free content, like this.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00Here's how I took a company's ads from this to this. So, ads are made up of three parts: hook, meat, CTA. But instead of creating one ad, I write 50 hooks. And then I write three to five meats, and then I write one to three CTAs. And these things together create 150 to 750 ads per week, which is huge for Andromeda today. Variety. So, here's how. Step one, write 50 hooks. There's five main ways to find hooks. Number one, winning hooks from previous ads.

0:27Number two, hooks from your free content, like this. Three, winning hooks from other people's ads. Four, winning hooks from other people's free content. And then five, platform-specific ad libraries. So, you can look online and find them. Using these five methods, you'll create your first 50 hooks. Now, there's different levels of awareness when it comes to hooks. Spread out your 50 hooks to cover all of them, or just one, depending on who you're targeting. Step two, write the three to five meats. The meat educates the customer on the offer, the product, the solution, or the problem, or all of them. Looking back at my best ads in the past, I used all five main formats. Number one, demonstration ads. Number two, testimonial ads. Three, educational ads. Four, story ads. Then five, faceless ads. Try these formats to write your next three to five meats for your next ads. Step three, [music] write one to three CTAs. Show and tell them exactly what to do next. A good CTA tells the viewer five things, and you want to write one to three total. Step four, film and edit. In one filming session, film all your hooks, all your meats, and all your CTAs. And edit them all together to create your 150 to 750 ads in total. Comment map if you want a free personalized 100-million-dollar scaling road map for your business in under 30 seconds.