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You always lose, until you learn, then you win.

We sell magic mushroom products online. We did about 650,000 in revenue last year.

Watch on YouTube You always lose, until you learn, then you win.

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Key takeaways

  • >> [laughter] >> Like I don't know where this black lung came from.
  • >> [laughter] >> So number one is like you should be cross-platform on everything.
  • So all the reels should be TikTok, YouTube shorts, Facebook, LinkedIn video is blowing up right now.
  • You would 21x output.

Chapters

  1. 0:00
    Abschnitt 1 We sell magic mushroom products online.
  2. 0:26
    Abschnitt 2 >> [laughter] >> Like I don't know where this black lung came from.
  3. 0:53
    Abschnitt 3 Take the transcriptions, make them into infographics, those become posts.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00We sell magic mushroom products online. We did about 650,000 in revenue last year. What's stopping us is basically marketing. >> How much content do you make? >> One reel a day, a couple stories. [music] >> How many hours per day are you spending on advertising? >> Three to four hours a day. >> And you're making one reel >> Well, okay, maybe yeah, [music] maybe it's not that much. >> [laughter] >> I just think we're we're figuring out like >> I'm only smoking one cigarette a day, doc.

0:26>> [laughter] >> Like I don't know where this black lung came from. >> Yeah, yeah. >> What are you doing that is more important than that now? >> Nothing. >> Okay. >> Yeah. >> Great. >> Yeah, yeah. >> [laughter] >> So number one is like you should be cross-platform on everything. So all the reels should be TikTok, YouTube shorts, Facebook, LinkedIn video is blowing up right now. X actually video is big there too, so there's six. Take the transcriptions of those, those become posts in of themselves.

0:53Take the transcriptions, make them into infographics, those become posts. You would 21x output. Second lever is on the production side. You guys are doing, you know, however much per day, one reel per day. I'm guessing you're like making it and posting it, and making it and posting it. Does that sound about right? Okay, so here's this idea. We're going to plan the week, we're going to spend like two days just planning what we're going to make. And then we're going to spend one day recording all of it. And then you can just get into a cadence that now you can post way more.