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Key takeaways
- Sales, three and a half out of five.
- And you think that I would be as the guy who loves sales and is good at it, that it would be higher, but it's far more important to not suck at sales than it is to be exceptional at sales in terms of long-term success.
- I just see it as sales with significant more leverage.
- And with good enough marketing, you don't need sales to go to the last 10.
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Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00Sales, three and a half out of five. And you think that I would be as the guy who loves sales and is good at it, that it would be higher, but it's far more important to not suck at sales than it is to be exceptional at sales in terms of long-term success. Marketing, four out of five. I just see it as sales with significant more leverage. And with good enough marketing, you don't need sales to go to the last 10. Finance, three and a half out of five. You need the data to make decisions. You need to be able to process money. You need to be able to make investments to grow. But I think having like a finance-driven business in order to grow is not the right way to grow the business. It's like an engine.
0:27You still need it. Customer success, three out of five. And I think it's because CS in a lot of ways compensates for bad product. Because if you have a truly exceptional product that was perfect, you wouldn't need it. So, it's kind of like the inverse of sales and marketing. If you have amazing marketing, you don't need sales people. If you have amazing product, you don't need customer success. Those humans often bridge the gap between expected and reality or friction and function. HR, negative one out of five. Getting love my HR people. The purpose of HR is to keep the owner out of prison. Yeah, you have to pay people. You have to make sure you have legal assignments to make sure you don't get sued. Like it's almost all law stuff. Recruiting, we're talking about that, five out of five. Absolutely. [music] Bring the best talent in. I see recruiting as a marketing sales function just from a talent perspective. What's the most valuable department to you?
1:09What's the most valuable part of a car? [music] The wheel, the engine, the gas. You need all the pieces in order for it to work. I think [music] these are always fun little experiments. But at the most basic level, there is primary functions of business and supporting functions of business. Everything that is customer-facing is a primary function. We have to let them know about our stuff. We have to get them to give us money. And then we have to give them the stuff. That's primary functions. Everything that's a supporting function, sole purpose is to support making sure the first three things happen.