Stop Letting Influencers Price Your Product Too Cheap

0:00Uh, the influencer I partnered with wants a price at $1 a month to make community more affordable, knowing that the price is one of the four levers. I want to start price at $14 a month. How do you go about convincing the influencer to price higher? It's just dumb. That's all I got. Like it's just dumb. You're not going to make enough money. You're like there's just you're just not going to do it. Like the conversion is not going to offset. So, think about it this way. This is this is the simple math. Like you can prove it to him. So, if they are so stuck up like they can't live with this and you can play this clip, don't be an idiot. All right, so if you're watching this, hello.

0:28So, all you have to So, if you don't believe me on just saying this, please believe me the first time, but we can just waste time and do a test just to prove the point. You would have to have 10 times higher conversion at $1 as you do at $10. And there's no [ __ ] way on planet Earth that you're going to have 10 times the conversion. You might have like 20% less conversion at $10, but 10 times the price. And whoever you are, you need to stop selling out of your wallet. I want to go on this rant for the next VidSummit about how like creators need to stop being afraid of their [ __ ] audiences. Like you built an audience probably either because you want to get famous and that's a thing for you or you want to make money. It's you one of the two. Maybe it's both, but you got to get really real with why you want why you did this to begin with. If it was to make an income, then there's a price associated with that, which is that if you make an offer of any kind because the world is full of victims and they believe that anything that anyone does should be free and all billionaires should give their money away. And that is their view on the world and you will not change that. But the thing is is that the people that you will piss off will never be the buyers.

1:34And so you will lose people who were never going to buy at $1. Like you you And to be fair, you don't even want those people in your community, but if somebody was a victim chooses to buy at $1, you don't want them in there anyways. So, and I also think that $14 is still really, really cheap. Now, unless you have a kid audience or you know, you've like many of you, many of you can go for 99, 199, 299. I think a lot of people are missing the boat on how much room there is uh in terms of pricing around their communities. So, I'm just I'm just going to throw that out there.

2:07But, that is my rant there. So, Jeff, hopefully you can play this for your influencer buddy. I would I mean, I think 14 is still low. I don't know the community, but I'd still say that's on the low end. Um I think the average group is somewhere in the 20s. Um somewhere in there. I can't remember the last time I checked, but TLDR, there's no way on planet Earth that $1 is going to be 10 time or 14 times higher conversion than $14. And then it's just math. 100 clicks, what's the conversion rate times price? That's it.

2:36Okay.