An independent fan project, not affiliated with Alex or Leila Hormozi or their companies.

Clip · MoreMozi

The Biggest Risk to Your Business

Alex warns that any strength becomes a liability over a long enough timeline, using a top marketer or a Steve Jobs style product genius as examples: once that person is gone, the business is exposed.

People
Alex
Channel
MoreMozi

Alex Hormozi's best lessons ›

More details
Format
Clip
Duration
0:43
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • Well, when that best marketer in the entire world who works for your business dies, tough, right?
  • you can have just how long is it before either you get replaced or the components parts of what you do can get replaced or maybe there's some compon some combination of those things that makes it very very difficult to find somebody who's like you I don't know but I would just say like unless you're in the in the like I need to sell this company on some short time horizon I wouldn't be as concerned about keyman for right

Chapters

  1. 0:00
    Abschnitt 1 All strengths on a longer time horizon become liabilities.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

1 segments

0:00All strengths on a longer time horizon become liabilities. And so if you're the absolute best marketer in the entire world and your company grows like crazy because you're the best marketer in the entire world. Well, when that best marketer in the entire world who works for your business dies, tough, right? If you're also the best product guy in the entire world, it's like it's it's this big advantage Steve Jobs, right? And then all of a sudden like he's not there. Now you can build lots of enduring value. you can have just how long is it before either you get replaced or the components parts of what you do can get replaced or maybe there's some compon some combination of those things that makes it very very difficult to find somebody who's like you I don't know but I would just say like unless you're in the in the like I need to sell this company on some short time horizon I wouldn't be as concerned about keyman for right …