Why Precise Language Is a Business Superpower

0:00Have you always been more like analytical and not and less emotional? >> Um I would say that my approach to the world has been one of like a child, very confused, trying to figure out what is what, and trying to define words in ways that I can observe rather than I'd say more vague language, and that has helped me tremendously in my life because I can get clarity on instruction, and I can get clarity on giving instruction to other people, which allows us to scale organizations, things like that, but also make things repeatable.

0:38Um But just like I think a lot of times people are very surprised by their lives. They do something, and what they thought was going to happen didn't happen. And it was because they were not very good at predicting outcomes. And a big part of that is because the way the world works versus what they the way they think it works are different. And so I would say that I have put a lot of effort into trying to understand how the world works, and maybe more specifically how humans work. And so you asked a question earlier about like why I can't remember what the what why what. Oh, you said we me and Tony do this thing because um we you know we seek happiness or something that to that degree.

1:20>> I just want because we're we think of an afterlife of like what we're accounted for here. >> Yeah. >> You're so the levels that you're at I've only seen when people are chasing something that is bigger than them. So to watch you speak in such like a humble way like a child like walking into a room and just analyzing it. Well, one, you're good at it. It's [laughter] like very good at it. And the second is like that's why I asked the peace thing because what is it like okay, there's a verse in the gospel.

1:49>> Yeah. >> I think about it when I think of you. What is it what is it worth to gain the whole world but then lose your soul? >> Totally. >> Now, I'm not saying you're sitting you're selling your soul. >> Or that I've lost it. >> Yes, but I'm saying what have you done to nurture it? >> So, so this is a this is a really good example. Um so, there's two words that we've thrown back and forth and most people would nod their heads and say like, "Oh, I know what they're talking about." But if I were to say soul and you were to say soul or I were to say peace and you were to say peace, I don't know if we'd say the same thing. And so, we're using this word as a construct and this is why I like language so much is that like and this is where miscommunications happen. Um and like there was one with, you know, Tony at the very beginning of the podcast. I say pain or I say suffering, he says pain.

2:29He defines it differently than I do, but we actually we actually do mean the same thing, but it makes it a parent conflict, right? And so, >> Perspective. >> Yeah, and so so to me it's like what what does peace mean to you? Maybe my definition of utility might be peace for you. >> Fair. >> know. >> What is your if you think of peace, what what do you feel? What do you see? >> That I have used up every ounce of potential that I have to serve the most amount of people.

2:54>> And that's your version of peace. >> And utility. I will be at peace when I do that. It will also be my point of maximum utility. I will have been made useful. I see myself as a tool. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out. Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.