The YouTube player loads only after you click. Alternative: open the original directly on YouTube.
Key takeaways
- Just understanding all the components of it and I would say it's paired well with Pre-Suasion by Cialdini.
- It's a perfect wine and cheese pairing of persuasion sales.
- [music] The period of time that I read that book, it filled in a couple of holes in my way of seeing business that actually helped me keep moving forward.
- >> I would say [music] as of writing wise, not A-tier.
Chapters
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00Influence. >> S-tier. Just understanding all the components of it and I would say it's paired well with Pre-Suasion by Cialdini. It's a perfect wine and cheese pairing of persuasion sales. >> How to Win Friends and Influence People. >> Also S-tier. I was 18 the first time I read it. It materially changed the way I acted and performed at work. >> The 7 Habits of Highly Effective People. >> For me, B-tier. Didn't really do it for me. Some people changed their lives. >> Think and Grow Rich. >> B-tier for me. I just measure like how much my life changes as a result of reading the book.
0:25>> What It Takes on Leadership. >> A-tier. Really, really good. The only thing that I think I had to do was like say take some of the words that he had and say, "Okay, how do I define these words into like operating terms?" But in terms of all of his stories and the anecdotes, really good. >> Ready, Fire, Aim. >> A-tier. [music] The period of time that I read that book, it filled in a couple of holes in my way of seeing business that actually helped me keep moving forward. So, that came at the right time for me. >> The Power of Habit. >> S-tier book for most people, A-tier for me. I've more read the book to understand what he did about writing the book that made it so compelling more than the contents of the book itself.
0:57But yeah, I think obviously it's the number one non-fiction book of like 5 years. It's very hard to say that there's anything to knock against it. >> The Bezos Letters. >> A-tier. And he teaches one really important lesson when you read these letters back from 1997 into today is that he had one vision and he was very flexible on how to get there, but you could see his principles shine the whole way through. >> Principles. >> A-tier. Really [music] helps understand the learning failure loop. >> The 38 Letters from J.D. Rockefeller to His Son.
1:21>> I would say [music] as of writing wise, not A-tier. In terms of lessons, S-tier. >> The Obstacle Is the Way. >> B-tier writing, S-tier concepts. Completely changed how I saw valuing a business for its assets plus the story behind it.