"I Have 3 Million Followers But No Sales"

0:00Hey Alex. >> Yes. >> I coach CEOs on public speaking and presentations. >> Sure. >> And 100% of my leads come from my 3 million followers. >> Cool. >> But the business hasn't grown at all in 3 years. >> All right. >> So I'm wondering what the best opportunity vehicle would be for my level of skill set. Now I know you say don't go to new right away, but Neil said that for me B2B enterprise might be a better fit. So I wanted to run that by you. >> So

0:24>> I don't have enough contacts to answer the question. So it what's the constraint of the business right now? >> Not enough leads coming in, especially at that level because I work with CEOs of Fortune 100 companies most of the time. >> Oh, well then yeah. >> Yeah. >> I think it might be just the acquisition process you have is important. >> Mhm. >> So I'll give you guys a fun tip. So if you have a big audience, um your inbound will be probably crap if you sell high-level stuff, right? We get 36,000 companies a month.

0:56The vast majority of people make almost nothing. And it's the normal distribution of people who are in business, right? And so in your world, you have 3 million followers and you know, 2.999, whatever, are I mean there's only 100 Fortune 100 CEOs. You can just make a list of them. And so if that's actually your only avatar, then the only purpose that your content serves is to get them to pick up the phone. >> Mhm.

1:19>> And so there's huge leverage with building brand and having organic content because people will pick up the phone on outbound. And that's actually where I found the biggest leverage. And so we've shifted more of our focus to finding companies and saying, "Hey, we really like your business. We'd like to talk." We're at versus saying like let's just pick whatever falls in our lap. And so I think about it a lot, especially if you go higher end, it's like if you get more status, I'm going to make a dating analogy, you're going to get sixes. This goes for guys and girls. Uh sixes inbound.

1:54But if as you get better, then you can go outbound and get tens. But, you're just Outbound you can always shoot up because you can be laser targeted in who you're going after. Right? And you have only 100 customers. So, this is the type of business where you ask them to fly out on a private jet and bring them in if they have a million dollar LTV or whatever it is you charge. And you might have to adjust your pricing to accommodate cuz you only have 100, so you can just look at how valuable your business could be if you had all 100.

2:22>> Well, it's CEOs and executives, so it's not just those guys. >> Okay. >> Yeah, so >> Well, that expands the pie, right? Not complete context. But still, you get the idea, right? Just look at where your business could be at its hypothetical max, and then make sure that at that hypothetical max with the delivery mechanisms that you currently do, it's super super profitable. Otherwise, fix the model first before trying to expand.

2:48So, TLDR, outbound to the people you want using the brand you have. >> Beauty. >> Um over here. >> If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.