You Can't Beat Me at Business, So Play a Different Game

0:00All right, let's see how this Tik Tok goes. All right, dicky docky. All right, Maria. 1K a day secret sauce free harmony X support all day freedom.com. Let's go new link. See what we got here. How to generate I mean it's a simple landing page which I am generally in favor of. Okay. Um Okay. This would be one where I would say specificity would be helpful.

0:35Because right now this is very generic. Um I don't even know who this is for, what the vehicle is about, what the opportunity is. Uh it's just like how to make money, like almost literally how to make money. Um and so you want to you want to drill down. Um let's see here. Yeah, again it's the same thing here and I know you met you mentioned earlier in the in the comments that you're trying to narrow down your avatar. Um I'll I mean I could take a shot right now and say that you probably want women.

1:02So there's step one. There's probably an age range that you're looking for, probably around your age. Um I would bet that you probably do well with women who care about their appearance. Again, I'm going to be saying what I'm seeing and so the people who see this stuff are the types people are going to be attracted to your content. Now, if you're like actually I really succeed with older men, then this is not the right content to attract them.

1:29And so the big thing here is like we have to think about you know, what's the bait and you know, who's the fish that we're fishing for. Um and so that's I honestly I think I think you just need to narrow down your avatar. Um and you do that by look like that will you narrowing down your avatar is the biggest strategic thing like it's a huge strategy thing you do in a business. But it's super important because that's what allows everything flows from that who.

1:53Right? From that who the the the lead magnets become specific, messaging in the copy becomes specific, the content you make is new and relevant to the pains that they're experiencing. And so then you can be more you can literally add more value to those people because you are specific. And so like I've said this before like I can't if I'm if I if I wanted to help a dentist, right? So there's there's dentists who follow me. But a guy who is a dentist, who helps other dentists make more in their dentist stuff and makes all his content about dentist things, I may know more about business, right?

2:26But he's going to be more nuanced in his examples. And so I might be better at delivery. I might have better stories. I might have better formatting, but he'll still be able to do well in that niche. And this is why I recommend people niching is that you're not going to compete with me at business. And I'm not saying that's a slight to you. I'm just saying that I have more evidence than you probably do. And so that's working in my favor. So you want to you want to counter position against that and say, "Okay, if I can't beat him at that game, I have to play a different game." And so you want to beat me in the trenches.

2:53Like that's in the trenches is the super niche knowledge of like, "Hey, you ever have a person who gets their teeth whitened and then just leaves and never comes back?" Right. Like here's here's three ways to turn whitening clients into recurring long-term whatevers, right? And so you want to you want to get really zeroed in on the pains they're experiencing in and the content's not going to perform as well, but you're going to get leads that are going to buy.