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Clip · MoreMozi

“I have a small audience and sell high-ticket. How do I monetize?”

Alex tells a creator with a maxed-out high-ticket audience to launch low ticket from the top down, using the existing premium price as an anchor so a cheaper offer looks like a no-brainer discount on the same value.

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Alex
Channel
MoreMozi

Alex Hormozi ›

More details
Format
Clip
Duration
1:15
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • Ari says, "I'm currently doing 10 to 20k a month with 400,000 organic followers in the health and wellness space, but I'm struggling with lead generation.
  • How can I launch a low ticket offer and community?

Chapters

  1. 0:01
    Abschnitt 1 Ari says, "I'm currently doing 10 to 20k a month with 400,000 organic followers in the health and wellness space, but I'm struggling with lead generation.
  2. 0:51
    Abschnitt 2 They've wanted to have access to me.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:01Ari says, "I'm currently doing 10 to 20k a month with 400,000 organic followers in the health and wellness space, but I'm struggling with lead generation. I think I've exhausted my audience for the high ticket 4.5K space. How can I launch a low ticket offer and community? So, the good news is if you have had a high ticket for a while, launching low ticket is actually a really easy move uh because you already have the positioning. So my preferred way of actually entering a market is from the top down, not from the bottom up. And so if you have a very premium thing at the top, then you say, "Hey, I already have this massive anchor of price point. I'm going to give a huge portion of that value here for onetenth of the price or 100th of the price." And so it makes it a no-brainer. And so the nice thing is you have this anchor. And so it's like so so many people I've wanted to help.

0:51They've wanted to have access to me. I obviously have a specific roster of clients. I can't take on more than 40 or whatever it is. But I think I can give you a lot of the resources that I give to my private clients uh to you guys, my my my peasant friends, uh who want to pay low ticket, right? And so just just from that perspective, so I think it's a good thing.