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Attention is the new oil.

Right now, the entire economy has shifted. The wealthiest individuals of the last century were built on oil.

Watch on YouTube Attention is the new oil.

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  1. 0:00
    Abschnitt 1 Right now, the entire economy has shifted.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

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0:00Right now, the entire economy has shifted. The wealthiest individuals of the last century were built on oil. They were built on energy. And if you shift today, four of the five biggest companies are what? They're media companies. And it's not even media that's the output. The thing that is being pumped and drilled every day is the attention of the masses. Because attention is the scarcest resource on the planet right now, even scarcer than oil, because people are willing to pay even more for it. And so, that's why attention is the new oil.