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Changing Clients

When you first start growing, you'll take almost whatever client you can get. And then as you grow and mature, you're like, "Oh, it takes the same amount of work to sell one person to do everything as it would to sell a client that wants to do a single process.

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MoreMozi

Alex Hormozi ›

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Key takeaways

  • And then as you grow and mature, you're like, "Oh, it takes the same amount of work to sell one person to do everything as it would to sell a client that wants to do a single process.
  • And I will tell you that from a sales perspective, it's the best.
  • Meaning the messaging in the funnel, the case studies you show, the lead magnets you have, the sales scripting you everything has to change to match the new avatar.
  • It would have been so much easier." Um but you'll probably able to keep the same sales velocity where your LTV will be 5 to 10 times higher.

Chapters

  1. 0:00
    Abschnitt 1 When you first start growing, you'll take almost whatever client you can get.
  2. 0:28
    Abschnitt 2 >> I've started saying no and they they they're like, "Okay, well, what do I got to do to work with you?" >> Who wants to grow who doesn't want to be with you?
  3. 1:06
    Abschnitt 3 These ones are worth 10 times more than these ones.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00When you first start growing, you'll take almost whatever client you can get. And then as you grow and mature, you're like, "Oh, it takes the same amount of work to sell one person to do everything as it would to sell a client that wants to do a single process. When do we actually make that switch?" >> 8 million, right? >> Yes. >> Yeah. So, yeah, you do that now. >> You do it now? >> Yep. >> Perfect. >> scale a lot. The thing is you just have to be comfortable with the fact that like you have to say no to people. And I will tell you that from a sales perspective, it's the best.

0:28>> I've started saying no and they they they're like, "Okay, well, what do I got to do to work with you?" >> Who wants to grow who doesn't want to be with you? So, like And the thing is is that when you make that decision, it has to change from the top all the way down. Meaning the messaging in the funnel, the case studies you show, the lead magnets you have, the sales scripting you everything has to change to match the new avatar. And so then you will often find that it was literally just a decision and you'll be like, "Why didn't I do this 5 years ago? It would have been so much easier." Um but you'll probably able to keep the same sales velocity where your LTV will be 5 to 10 times higher. And then the company will 5 to 10 x. Like these are the types of companies I like buying cuz I'm like, "Oh, wow. They sell this many customers.

1:06These ones are worth 10 times more than these ones. Cool." We already have the capacity for 10 times more customers at this 10 times rate. It's like that's how I can get 10 x's. That's what I like that's what I look for.