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The top .1% of advertisers split test 11x more ad creative
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Key takeaways
- They're like, "Oh, in order for me to spend way more money, I need to make way more creative to get the right people in front of the right message." And the key point is that you will lose more times than you win.
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Abschnitt 1 The top.1% of advertisers split test 11 times more ad creative.
Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00The top.1% of advertisers split test 11 times more ad creative. These guys just get it. They're like, "Oh, in order for me to spend way more money, I need to make way more creative to get the right people in front of the right message." And the key point is that you will lose more times than you win. But when you win, you win big and you will be able to win back all that you lost.