The Power of Moments: Why 95% of Our Year Goes Unnoticed

0:00One of my themes this year has been focusing on moments and on both the positive and the negative. And so like when we think back on if I think back on the last year, right, I don't remember probably 95% of the year like I you know I did the same things and so it's like it just didn't get recorded. Like nothing notable happened. Um and so really like when we think about a year, we really just recall a handful of moments and that's it. And those moments in time are usually very short. And so I've been trying to think about um the bad, you know, seasons as well, maybe it wasn't a bad season. Maybe I had five bad days or really five bad moments that I then thought about for the entire season and turned what would have otherwise been 5 minutes times 5 into an entirely bad year. And so it's like, okay, well, if we can do that in the negative, can we do in the positive, which is, you know, obviously the thing to to exercise? But to the point that you said earlier about our our ability to detect threat and risk at such a such better accuracy than our ability to detect good things, it's so interesting because if you use that side of your brain, um, not to derail us, but like I think that has been one of the things that's helped me a tremendous amount in business because when I think about a business and I want to grow it, for example, I would think, okay, what are all the things that can destroy this business? And this is Charlie Mer. this isn't me. Um, but basically he says invert always invert.

1:26And Einstein said that too. And it's because like you get to use this this way stronger horsepower engine of like how do I grow my business? That's a you can obviously think that way, but the alternative would be like how would I absolutely destroy this business in the fewest possible moves? And then when you list out those moves, you're like cool, now let's do the opposite of that. And that has been um honestly a lot of the some of the sources of my greatest kind of creative moments have come from these apparently obvious things that would kill us. Well, what if we did the even more obvious thing and did the the opposite of what would destroy us. Um and it's worked. It's worked um better than I deserve. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate.

2:26And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.