The Number One Reason Men Fail in Business

0:00What do you think is the number one thing of people's shortcomings when it comes to building their business? Like you've noticed a pattern with men. You're like this this is like a reoccurring thing. What would you feel is the most common thing that hinders a man's growth in his business? >> Uh well, if you think about it just from a like what they're not doing versus what they're doing perspective, which I think is the easiest way to think about it, um it starts with them not doing anything.

0:26So, there's probably a number of reasons they're not doing anything, but they're afraid. Typically, they're afraid of looking stupid, like looking like a like a pick me version for a guy of like, I'm hustling now. Oh, you started a business. Um, and their friends and family don't support it because by definition, if they haven't succeeded yet, they've never succeeded. And so, there's no reason for people to have tremendous confidence in the fact that they're succeeding because everyone's told that business is hard. And so, they're afraid of looking like a failure. And so, for that reason, they continue to delay. um and they stay in this period of wanting to be a business owner, wanting to start a business and never actually starting a business. Um for the people who have begun trying to do business, um they understand they don't understand the how business works, but at the most basic level, you let someone know about the stuff that you do to help them and that's either delivered through a product or a service of some kind and then you get them to give you money to do it. It's really not that difficult. And so if you can invite people to a party, you can let people know about your stuff and if they respond back that they are interested and then you get them to give you money, you own a business. It's not that hard.

1:32Um, but because of the fear of rejection from the people that they would reach out to, and because of fear of judgment from the people that they do know, so fear of rejection from strangers, fear of judgment from people they know, they choose to do neither. And so most people spend more time working on their business in their mind than in reality. And so this is why I'm so grounded in like this is like just do this like ignore the other stuff. Just let people know [laughter] about your thing. And there's a lot of ways you can do that.

2:00I'm going break that down. Um and then if they have started to take some action, um typically they're not consistent enough and their expectations on speed and volume are uh too short for speed and too little for volume. And so they're like, "Well, I reached out to five people and no one was interested." And I was like, "Okay." And I I I have a story like where I where this belief was broken for me, which was I had started a business and I had a gym and I had a mentor at the time and he I wanted to get more customers and he said, "Hey," he was really successful and he said, "I do flyers. That's how I get customers."

2:36And I was like, "Okay, I'll do flyers." And uh I I ran a campaign. I put um uh I think 300 flyers out on cars and uh I waited and then the phone rang and one guy called and said, "Hey, I think you dked my Mercedes." When I was like, "Oh." And I hung up the phone and that was that was the only call that I got from those flyers. And so then I saw him a week later uh or called him a week later and we talked and uh he was like, "Oh, by the way, how the you know how the flyers go?" And I was like, "Oh, I'm going to tell him exactly how this went." Um and I was like, "Nothing, dude. They didn't work at all." And he was like, "Oh." And he didn't even seem like bothered about it. He was like, "Huh?" He's like, "What was your test size?" And I was like, "Hm." [laughter] He was like, "Your test size?" And I was like, "Oh, um, I mean, I sent 300 out, like, duh." And he was like, "Oh, yeah." He's like, "Hard to know anything after 300." He's like, "Typically, we'll keep doing test sizes of about 1500 until we get something to work." He's like, "And then we do 3,000 a day every day."

3:37And it was a great understanding for me that I had done 300 in a month and he was doing 150,000 in a month. And so in a very real way like people dramatically underestimate the amount of volume it takes. Um and it happens at all levels. Like I was talking to a friend of mine very successful very very $2 billion exit very successful and he was like I want to get into personal brand. I want to build a personal brand. Um and he's like mine's not really growing the way yours is. Like what do I like what am I doing wrong? And so I uh you know I pulled up his Instagram and pulled up mine and I was like well you know how many how many Instagram posts are you making a day a week or sorry a day. He's like oh no I'm doing one a day. I was like okay what about other platforms? He was like no I mean I'm focused on Instagram and I was like okay um I posted at the time I was like I posted 450 times last week. He was like

4:24>> what? >> Yeah not on Instagram but across all channels >> still bro >> we're over a thousand a week. You know, >> how many platforms? >> You know what we feel like when we threw out the 300 flyers? [laughter] >> Oh, >> okay. We're doing pretty well for 300 flyers, dude. >> Across how many platforms? >> Yeah, a thousand a week is probably what we're at now. >> Dang, dude. >> Um, and so they don't do enough. They think they're doing a lot. They They're me with 300 flies in their hands being like pounding their face being like, you know, why isn't this e and then they're like, you're the problem. You gave me bad advice, right? Whoever they got it from. and then they they cast stones at that person. Um or they're like it doesn't work. The universe is out to to get me. Um or they are doing the call it a 100 posts a day. They're doing the right amount of volume but they do it for a week and then they're like well bro I'm not I'm not George.

5:18>> So what what the hell? I'm not I'm not famous yet. It's like yeah been doing it a week. How long how long you been making content? >> 12 years. >> 12 years. It's like, dude, just keep it up. 12 more years. [laughter] >> Dude, it's funny you say that because 12 years and I felt like I my career started three years ago, >> right? It takes a long time to learn. >> No, it takes it majority of it was just the foundations like and then building up is important, but the foundations if it's weak, it's not going to be good.

5:46>> I have this issue and volume. Go, please. >> Oh, no. It's okay. So, you're saying um so you're posting a lot, right? But what about quality versus quantity? Like where do you draw the line? How are you posting so much? >> I believe in quality. >> Qualium. >> Yeah. Quality volume. >> Okay. And what exactly are you posting of like what like what are these hundreds of posts about some of the same thing?

6:09>> So I think about content as manufacturing or capturing. It's either manufacturer or capture. And so if you're manufacturing like this is manufactured and that like we're you know we're flying in, we're going to put on a production. We're going to have sound, lights, all that stuff. We're making this. Capturing is like this is already occurring. we were just now capturing it and displaying it on a medium that allows more people to see it. And so I would say 90% of that volume is capture, not manufacture. And so from a time perspective, it's significantly more time on my team.

6:40>> It's no added time for me. And so if I So we have seminars that we hold here for business owners um that lead into our consulting services at at our headquarters. And uh if I go downstairs and I do a Q&A, that's part of the delivery of that of that experience, right? Um and if I answer questions there, then they can take all of those clips and each one of those clips can be turned into like it's maybe there's one Q&A that's 10 minutes. It's like great, that's a mid on the highlight channel.

7:10And then that can be two or three shorts. And those two or three shorts can each be turned into multiple carousels. and the transcript of that can be turned into LinkedIn's and that can be turned into threads and tweets and all of that. You know, a large percentage of that we've been able to automate with with the AI stuff that we do. Um, but before that it was just people manually just [ __ ] hammering. Um, but it's just how can I do what I already do and capture and repurpose that to a large degree. And so I'm a big believer in something I call the self-licking ice cream cone, but like how can you, this is obviously from a pure business perspective, but like how can I engineer a business that in the delivery of my goods and services, I can create the advertising content or collateral that can then get me more customers. And so if you can create that loop, then it's like I get customers who get who get me content who then get me more customers who get me content and it just goes and it spins and spins and spins.

7:57>> It's an ecosystem. Yeah. >> And it lives on its own >> 100%. And then it's also Yeah. It's also way less dependent on the founder as well. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from 0 to 1, 0 to 10, and 0 to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, appreciate you and uh enjoy.