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There’s only one way I know to beat people who copy you: get bigger.

When I was a young lad, I would write copy for my gym. And lo and behold, I was a pretty good marketer back then, too.

Watch on YouTube There’s only one way I know to beat people who copy you: get bigger.

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Key takeaways

  • When I was a young lad, I would write copy for my gym.
  • And some of the other gyms in my area started saying, "Hey, you know what even works better than our ads?
  • Alex's ads and we just we just get to steal his ads and just run them as our own." I used to get so upset about this and I went to an IP lawyer, so an intellectual property attorney, and I said, "Hey, can I uh can I can I copyright this stuff?" And he just looked at me.
  • [laughter] He said, "This is America." He said, "It's based on competition." I was like, "What about my offer?" I was like, "Can I say that no one else can use?" He's like, "You want to say that no other gym is allowed to give away 6 weeks for free because you do?" And he just looked at me and I was like, "Well, well, I mean, kind of." And he just was like, "Do you start?" He laughed me out of the room.

Chapters

  1. 0:00
    Abschnitt 1 When I was a young lad, I would write copy for my gym.
  2. 0:46
    Abschnitt 2 Laughed me out of the room.
  3. 1:22
    Abschnitt 3 Get grow up.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00When I was a young lad, I would write copy for my gym. And lo and behold, I was a pretty good marketer back then, too. And some of the other gyms in my area started saying, "Hey, you know what even works better than our ads? Alex's ads and we just we just get to steal his ads and just run them as our own." I used to get so upset about this and I went to an IP lawyer, so an intellectual property attorney, and I said, "Hey, can I uh can I can I copyright this stuff?" And he just looked at me. He's like, "It's an advertisement." No. [laughter] He said, "This is America." He said, "It's based on competition." I was like, "What about my offer?" I was like, "Can I say that no one else can use?" He's like, "You want to say that no other gym is allowed to give away 6 weeks for free because you do?" And he just looked at me and I was like, "Well, well, I mean, kind of." And he just was like, "Do you start?" He laughed me out of the room.

0:46Laughed me out of the room. I was 26 years old. And so, the thing is is that it's the losers who are like, "That's mine. I'm a special snowflake." Can you imagine if Snapchat had been like a Instagram stole stories from us? That was our idea. That's not fair. Well, guess [ __ ] what? That's how competition works. And that's at the highest levels. And so you think your dry cleaning store has a an ad that somehow belongs to you or that you made content about whatever the hell and that you think you own that idea forever.

1:22Get grow up.