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So I try to think to myself:
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Key takeaways
- We need more leads coming into the funnel.
- So you texting people that you know just cuz you've been doing this for a while is how you more or less source business.
- It's probably in in your industry going to be a combination of you need to dominate trade shows and conferences because you're going to automatically be able to you're going to be elevated.
- This is especially true for kind of enterprise level sales like yours.
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Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00We provide data management into highly regulated and data intensive businesses. We were well over 30 million with the banking crisis we fell back down we'll do around 15 million. Want to get to 100 by 2029. We need more leads coming into the funnel. We're lagging at the time. >> How do you source leads right now? >> So most of it's founder led, most of it's just me texting someone on a whim. >> Founder led meaning you. >> Yes. >> Okay. It sounded so fancy. Like I text people. Like >> Yeah.
0:24>> Got it. So you texting people that you know just cuz you've been doing this for a while is how you more or less source business. So it's warm out bound. >> Exactly. >> Okay. It's probably in in your industry going to be a combination of you need to dominate trade shows and conferences because you're going to automatically be able to you're going to be elevated. That's where all the fish are in one barrel. This is especially true for kind of enterprise level sales like yours. And then affiliate partners in some way so kind of like the centers of influence who you can kind of do joint venture type deals with where it's like hey you do this element that we don't do, we do this element that you don't do. Like how can we share in deal flow and then basically co co participate in a lot of deal work which I'm sure will happen.
1:01And so this is Shawn here. Shawn was the president of Real Brokerage which is a publicly traded real estate brokerage. Shawn came in and 6X the company and he did one thing. He did 220 speaking events a year. And then he just went from stage and then stayed for two days and would just sell every person who would come up to him. And that's how they took it from 200 million to 1.2 billion. So it's like we do the outbound so that we can get the events. The events then feed us in these multiple ways. One of the things that we triage at the event is potential partners so that we can actually between events have this as our ongoing kind of lead gen component and then obviously we do direct deals from the event itself.