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Forget Logical vs Emotional Buyers - Here's The Real Split

Who here has heard that there's logical buyers and emotional buyers? Anyone heard that?

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Alex
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MoreMozi

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Format
Short
Origin
MoreMozi Shorts
Transcript
Full transcript on this page

Key takeaways

  • Yeah, I don't agree.
  • All of this is what brand and good advertising solves.

Chapters

  1. 0:00
    Abschnitt 1 Who here has heard that there's logical buyers and emotional buyers?
  2. 0:26
    Abschnitt 2 But if we look at the marketplace at large, there's only a tiny percentage of people who have already been educated enough that we can just like tip them in, and they're ready to m

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

2 segments

0:00Who here has heard that there's logical buyers and emotional buyers? Anyone heard that? Yeah, I don't agree. Cuz first of all, I'd be like, show me a logical buyer. Show me an emotional buyer. How do you know that? It sounds nice. Everyone nods their head, but like, no one has any idea. I take the position that you've got high information and low information buyers. People inherently start at different levels because of who they are naturally. They have a history of reinforcement for making faster decisions, and some people got burned early on for making fast decisions, and it takes them longer to make decisions.

0:26But if we look at the marketplace at large, there's only a tiny percentage of people who have already been educated enough that we can just like tip them in, and they're ready to make a purchase. All of this is what brand and good advertising solves.