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Hiring a people director helped generate 500,000 leads for my book launch
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Key takeaways
- I hired someone who is a director of people who then hired a director of brand who organized my media team who posted 300 pieces of content a week leading up to the launch of the book.
- My director of people hired my internal director of marketing who reached out to six agencies [music] and picked the one that he thought was best suited to run our ads.
- And they ran our ads for us.
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Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00If you're not getting the amount of leads that you want, you're not advertising enough, period. We got 500,000 leads, you know, to to come to for the event register for the book launch. I didn't get 500,000. I'll tell you what I did. I hired someone who is a director of people who then hired a director of brand who organized my media team who posted 300 pieces of content a week leading up to the launch of the book. My director of people hired my internal director of marketing who reached out to six agencies [music] and picked the one that he thought was best suited to run our ads.
0:33And they ran our ads for us. All of this came off of one thing [music] for me, which was just we hired a director of people who then hired people who then got the thing. And so, 500,000 mine was more or less like we're going to follow this playbook down it went. But if you're like, well, must be easy for you to say. Yes, but it still starts with the first action.