An independent fan project, not affiliated with Alex or Leila Hormozi or their companies.

Clip · MoreMozi

You Have 4 Options. Pick One.

Alex narrows customer acquisition to four options: content, outreach, ads, or partnering with someone who already has an audience, and tells the founder to pick one and start selling directly.

Watch on YouTube You Have 4 Options. Pick One.
People
Alex
Channel
MoreMozi

Alex Hormozi ›

More details
Format
Clip
Duration
0:58
Origin
MoreMozi videos
Transcript
Full transcript on this page

Key takeaways

  • You can make content, you can do outreach, you can run ads.
  • Don't care.
  • That's the whole [ __ ] business.

Chapters

  1. 0:00
    Abschnitt 1 I feel a bit lost after watching the videos.
  2. 0:29
    Abschnitt 2 Option four is you partner with somebody who already has an audience.
  3. 0:54
    Abschnitt 3 Actually, that's it.

Full transcript

Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.

3 segments

0:00I feel a bit lost after watching the videos. I'm not exactly sure what to do. Do I just make videos on YouTube until people come into my school program? Bro, no. There's no way you got lost by watching my stuff. I think if we're like I'm going to be there's no [ __ ] way. You watched like two videos and said now that you're lost because you watched something that was niche. If you Okay. You tell people about your [ __ ] That's advertising. You let them know. You can make content, you can do outreach, you can run ads. Those are your options.

0:29Option four is you partner with somebody who already has an audience. That's all you can do right now. One of those four. Pick one. Don't care. You make an about page. You push by CTA from all of those things to your about page. Now, if you're new, you get on the phone with those people and you sell to them. Even though it's a low ticket cuz you're going to get to know them better and you're going to learn the script, you're going to learn how to sell it, you're going to start adapting things so you figure out what people actually want. You'll sell them, you'll send them the link, they'll buy.

0:54Actually, that's it. That's the whole [ __ ] business.