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Key takeaways
- To wrap that whole thing, we didund $106 million in sales in 72 hours.
- And we sold it by I wrote over the two years from Blue Book to Green Book, I wrote 17 books that I used as incentives to business owners to donate 200 books to other entrepreneurs who couldn't afford books.
- Um, and then we would just redeem them centrally and ship them out to them.
- And I don't know, I think like I think there's something very visceral about holding a book.
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Full transcript
Locally archived YouTube transcript with timecodes. Speakers are assigned heuristically and may be corrected editorially.
0:00To wrap that whole thing, we didund $106 million in sales in 72 hours. And we sold it by I wrote over the two years from Blue Book to Green Book, I wrote 17 books that I used as incentives to business owners to donate 200 books to other entrepreneurs who couldn't afford books. And so every entrepreneur who donated 200 books, which is $6,000, they got a code that they could give to their audience. They give their email list to everybody to distribute the books. Um, and then we would just redeem them centrally and ship them out to them. And so that's that was the whole play. And so we we I also when I like realized like $100 million was what I wanted the whole thing to culminate in, which worked out, which is awesome. Um, but the the thing that I thought was like cooler was that millions and millions of people get books now. And I don't know, I think like I think there's something very visceral about holding a book. Like of course the books the same as the other ones. Like the books are free.
1:00They're already on my podcast. The course that goes with this book is also free. It's on my site. Like you don't have to you don't have to opt in. You can just watch it. Um, but a lot of entrepreneurs had other people help them out directly or indirectly. And I think like it's probably a pretty big launch for like a quote creator from a monetization perspective. Um, but I think that like I have been really deliberate about building a deeper audience of people who have money. Um, and share my values.
1:26>> And so when the opportunity came to be like I want to give back, people were like, let's go. And so that's kind of how it worked. Wow.